If you build it, people will come—when you build what matters
West Monroe
MARCH 29, 2022
From inventing digital music and the iPod in 2001 to launching the iPhone in 2007 to imagining a new way to experience television with AppleTV, the company has innovated to provide a value so high that people are willing to give up a week’s salary to buy an Apple product. A high degree of transparency that builds scale.
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