2008 Customer Base Marketing Sales 
Daniel Group
SEPTEMBER 23, 2021
Edward Craner, SVP of Strategy and Marketing, HOLT CAT , shares how they have transformed their company with feedback over the past 13 years. Lynn Daniel (00:03): I’m with Edward Craner, who is Senior Vice President of Marketing and Strategy with Holt Cat of San Antonio, Texas. We did some market research.
Retently
JULY 28, 2023
It involves ensuring a seamless experience at every touchpoint, aligning various departments to deliver exceptional customer service, and implementing customer-focused strategies to improve satisfaction. Their role is to champion the customer’s perspective and advocate for their needs within the company.
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Customer Bliss
JULY 18, 2017
It’s often from Operations or Marketing, but in the case of Brian Lillie, he went from Chief Information Officer of Equinix , the world’s largest IBX data center and colocation provider, to CCO. Over time, his passion for customers was evident, which is the main reason one role evolved into the next. About Brian.
SurveySparrow
MARCH 23, 2021
If there is one company that has played the market positioning strategy game with terrifying efficiency is Coca Cola. But the kind of image that they have raked for themselves over the years with the help of their positioning strategy marketing is a case study in itself. . What is market positioning strategy? Isn’t it?
Lumoa
JANUARY 2, 2022
They are your unsatisfied customers who will recommend against your brand. Why Detractors are Not Good for Business If you’re ignoring your detractors, thinking they are less compared to your promoters or whole customer base, then you’re leaving your business open to serious risk. The problem was, the PS didn’t come.
CSM Practice
JULY 6, 2020
It is no surprise that discretionary spending practices lead customers to reconsider whether or not they need to renew or expand certain subscriptions. Since most SaaS companies started after the 2008 financial crisis, this is the first test of the sustainability of the model during the crisis. 1. More Customer Success.
CSM Practice
JULY 6, 2020
It is no surprise that discretionary spending practices lead customers to reconsider whether or not they need to renew or expand certain subscriptions. Since most SaaS companies started after the 2008 financial crisis, this is the first test of the sustainability of the model during the crisis. 1. More Customer Success.
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