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10 Must-Reads for a Better Customer Experience in 2015

Experience Investigators by 360Connext

Are you ready to make 2015 even better? What is a Touchpoint? Understanding customer touchpoints is essential to delivering a superior customer experience. But they must be understood and appreciated from the customer’s perspective. But they must be understood and appreciated from the customer’s perspective.

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15 Ways To Rock Customer Experience in 2015

Experience Investigators by 360Connext

As we face the new year, I thought it would be fun to give you 15 ideas that might help you rock 2015 in a rapid fire way. Create or revise your customer experience mission statement. Does the tone and messaging match your customer experience mission? Do they to reflect a customer-centric culture? Let’s go!

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Strativity Group Inc. Acquires Touchpoint Dashboard, LLC.

Strativity

Acquisition creates the largest customer experience transformation firm in the world. Hackensack NJ, October 19, 2015 – Strativity Group announced the acquisition of Touchpoint Dashboard’s leading SaaS journey mapping platform. Strativity has an aggressive road map to take Touchpoint Dashboard to the next level.”.

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Customer-Centric Marketing: Step-Up Performance

ClearAction

Customer-Centric Marketing: Step-Up Performance Lynn Hunsaker. Customer-centric marketing is necessary, yet far from sufficient — from customers’ and investors’ perspectives. Typical roles adopting customer-centric marketing are in the marcom area: digital, content, automation, intelligence, retention, advertising.

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Report: Lessons in CX Excellence, 2015

Experience Matters

We just published a Temkin Group report, Lessons in CX Excellence, 2015. This report has rich insights about both B2B and B2C customer experience. Here’s the executive summary: This year, we chose eight organizations as finalists for Temkin Group’s 2014 Customer Experience Excellence Award. TouchPoint Support Services.

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Organizational Growth Through CX Maturity

Horizon CX

These characteristics may include: Customer-centric culture: The organization has a culture that is obsessed with the customer and focused on meeting their needs. Customer journey mapping: The organization has a deep understanding of the customer journey and the touchpoints at which customers interact with the brand.

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What does it mean to be “Customer Centric” and why is it important?

Chattermill

What does it mean to be “Customer Centric” and why is it important? customer experience. customer centric. Many companies have made a conscious effort to understand the voice of the customer on a deeper level. But how does your company become truly “customer centric” in practice?