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The Best Customer Success Resources of 2016

Amity

Editor’s note: This is a living document, and our goal is to update it regularly with the best resources around customer success. The Best Customer Success Resources of 2016. Surely, you are staying up to date on the latest customer success trends – did someone say “customer marketing”?

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Five AI-Driven Customer Experience Solutions: A survey of the market

CX University

According to Tractica, actual sales of AI-specific solutions increased from $643 million in 2016 to $5.4 Watson Personality Insights promises it can automate analysis and drive increasingly personal suggestions based on customer behavior. Pointillist: Customer Journey Analytics. Holistic customer experience.

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Mapping digital transformation in customer experience

Eptica

Date: Wednesday, May 25, 2016 Mapping digital transformation in customer experience. Published on: May 25, 2016. Author: Pauline Ashenden In the fast-moving world of customer experience there is no shortage of new trends and technologies for companies to evaluate and adopt. over the course of the year.

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What is relationship marketing: examples and strategies

BirdEye

This technique comes in handy when a business wants to acquire a higher volume of new customers to scale their company. It requires the business to connect with the customer at all stages of the customer journey. Accountable marketing Accountable marketing goes one step further than reactive marketing.

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4 Features Your Digital Customer Engagement Platform Must Have

Totango

The perfect customer engagement platform should be easy to use. It should enable you to be more responsive to your customer’s changing demands. It should offer the visibility needed to gauge each stage of the customer journey through KPIs, dashboards, analytics, and best practices. Does this sound like a tall order?

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Delivering what US consumers want

Eptica

Date: Friday, July 8, 2016 Delivering what US consumers want. Published on: July 08, 2016. Author: Chris Eideh Knowing your customers is at the heart of designing and delivering the right experience to engage with them successfully.

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How to take your CX from good to great with data collection and CRM technology

SurveyGizmo

  Despite 60 percent of global chief customer officers confirming CX-related initiatives are proven revenue drivers, however, nearly 90 percent have yet to make their vision actionable, according to a 2016 PwC study.  This invaluable data can then be leveraged to make more informed CX decisions.