Second to None

APRIL 3, 2018

Capturing new customers is a foundational pillar of a successful fast-casual restaurant brand, but the ability to retain these first-time patrons is the true signifier of a leading Customer Experience. In fact, the industry has accrued seven straight years of positive growth, totaling $780 billion dollars in 2017.[1]

Consumers 63

Consumers Brands Rewards Programs Loyalty 63

Up Your Service

MAY 3, 2017

But a whole other degree of devoted customer exists: The brand evangelist, described as the kind of traveler who feels so connected to a company that they proactively share their positive experiences with others. However, smart companies see this as an opportunity to create brand evangelists. By David Harrington.

Hospitality 74

Hospitality Travel Brands Airlines 74

Magellan Solutions

FEBRUARY 28, 2017

Use technology to your advantage – Millennials are into mobile, but they want more than an app from their favorite brands. They expect businesses to use technology in a way that creates a more personal experience for consumers and empowers them by making them part of the program content.

Call Center 61

Call Center Omnichannel 2004 2025 61

Bold360

APRIL 27, 2017

Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights. Many businesses in the travel industry have tried out loyalty schemes and reward programs with varied success.

Tourism 56

Tourism Travel Customer Service E-support 56

Inbenta

JUNE 30, 2021

No wonder why almost every business out there that deals with huge amounts of support requests has implemented or is considering the implementation of a chatbot or conversational platform to automate customer interactions. . Interaction or conversation designers… . However, undertaking such a project is no piece of cake. Gol Airlines.

Insurance 105

Insurance Airlines Travel Healthcare 105

Currency Alliance

JUNE 11, 2019

Part of the solution is to take on some of the characteristics of a challenger bank – but that space is already crowded with lookalike competitors, and straying too far along this path may create branding problems for a venerable institution. This led many banks in Europe to close their rewards program over the past three years.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

West Monroe

JULY 24, 2017

CRMs enable businesses to track and measure each and every interaction, whether in person or online. With the institution of loyalty reward programs, the collection of purchase/transaction data took off. Examples of data on consumers provided by Acxiom and Oracle (as of April/May 2017). Sources see report.

Marketing 51

Marketing 2011 Advertising Seminar 51