Strativity

APRIL 27, 2023

Material works with some of the largest and most innovative restaurant brands. Using that information, our focus is to provide strategies for growth and long-term customer retention while serving as a partner in disruption for challenger brands looking to uncover new growth by reshaping the restaurant category.

2022 52

2022 Roadmap Customer Relationships 2019 52

Currency Alliance

JUNE 11, 2019

Part of the solution is to take on some of the characteristics of a challenger bank – but that space is already crowded with lookalike competitors, and straying too far along this path may create branding problems for a venerable institution. This led many banks in Europe to close their rewards program over the past three years.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

ReviewTrackers

APRIL 4, 2017

The research is based on a January 2017 local search and online reviews survey conducted by ReviewTrackers, as well as findings from an analysis of over 2,300 online reviews of 4 national banking firms. In service-based business categories like banking and financial services, there is often little variation in product offerings.

Customer Service 63

Customer Service Banking Automotive Financial 63

Retently

MARCH 18, 2019

After all, brands with high customer retention are usually companies with high NPS score. Given that an NPS score averages between -100 and 100, it’s clear the NPS scores of these top companies match their brands’ level of popularity. Still, Amazon did state they signed up more new paid members in 2017 than any other year.

Net Promoter Score 131

Net Promoter Score NPS Customer Retention Loyalty 131

Currency Alliance

JUNE 11, 2017

From the customer perspective, it amounts to a Revolution – where brands are finally giving into what has been a ‘peaceful demonstration’ gaining momentum for several years – namely that it is too difficult to accumulate much value among so many incompatible loyalty point currencies/programs – so consumers quit.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Travel 52

Bold360

APRIL 27, 2017

Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights. Many businesses in the travel industry have tried out loyalty schemes and reward programs with varied success.

Tourism 56

Tourism Travel Customer Service E-support 56

Bold360

JULY 13, 2017

In the simplest terms, let’s look at the differences between the two, and the brands to follow when it comes to making a success of your own business strategy. A business might use each channel differently, but there needs to be brand recognition throughout. Multichannel: • Literally means ‘many channels’.

Multi-Channel 56

Multi-Channel Omnichannel Advertising Social Media 56

Currency Alliance

FEBRUARY 26, 2019

We believe these trends will occupy most brands’ efforts during 2019. The loyalty program is not a barnacle that has been attached to the business. Therefore, we offer this fairly extensive summary of what most brands should be doing with their loyalty programs to maximize business impact this year.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Inbenta

JUNE 30, 2021

TravelClub is the leader reward program in Spain with over 6 million subscribers. Especially in Covid and post-Covid times where face-to-face support is less preferred by customers, chats have become a new and easy-to-use channel to reach brands and companies. . TravelClub. With over 5.5 Chatbot examples in the retail industry.

Insurance 105

Insurance Airlines Travel Healthcare 105

Currency Alliance

JUNE 19, 2019

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. A winning program in the grocery sector.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

West Monroe

JULY 24, 2017

With the institution of loyalty reward programs, the collection of purchase/transaction data took off. Examples of data on consumers provided by Acxiom and Oracle (as of April/May 2017). And the evolution of the Internet has taken the collection of personal data to ever-new heights. Such online data collection is ubiquitous.

Marketing 51

Marketing 2011 Advertising Seminar 51