2017 Competitive Advantage Customer Insights Customers 
Bob Hayes
SEPTEMBER 18, 2017
A new customer analytics survey of 80+ companies provides a look into the state of analytics in customer programs. Only 32% of respondents are satisfied with their company's use of analytics to create a competitive advantage. We studied 88 companies that have a formal customer program (e.g.,
Alida
SEPTEMBER 6, 2018
Rather, they’re going to have to work on the customer experience if they want to capitalize on opportunities for growth. between 2017 and 2022. Meanwhile, IHL Group recorded a net increase of 4,000 new store openings in 2017—a far cry from a collapse. It is always darkest before the dawn, after all. Get closer to your employees.
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Bob Hayes
DECEMBER 17, 2017
All of my top blog posts of 2017 (most reads) are all related to analytics, with posts that address data science, artificial intelligence and machine learning. Data science is essentially a way to extract insight from data using these three skills. I did my part this year to spread interest in analytics to more people.
Alida
OCTOBER 15, 2017
There’s never been a more crucial time for brands to keep a finger on the pulse of changing customer needs – or risk falling behind the pack. . At CX and the City over one hundred customers, insights, marketing and CX professionals across 5 countries joined us in Singapore to explore the future of customer relationships in Asia Pacific.
Bob Hayes
DECEMBER 17, 2017
All of my top blog posts of 2017 (most reads) are all related to analytics, with posts that address data science, artificial intelligence and machine learning. Data science is essentially a way to extract insight from data using these three skills. I did my part this year to spread interest in analytics to more people.
Alida
NOVEMBER 28, 2017
According to Laura-Lynn Freck, senior manager for shopper and category insights at Red Bull, getting customers and stakeholders excited is table stakes, but that’s not all. Insight communities are useful tools to harnessing customer intelligence , but it’s important to keep it fun, said Freck. Keep it light and fun.
Thematic
DECEMBER 5, 2018
Think customer loyalty programs are all about getting generic discounts, points and rewards? Today, it’s more about offering customers something as personalized as possible, so that they feel truly special. So, let’s look at ways to reduce churn with customer retention analytics and why it’s important in the first place.
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