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Pizza Brands Are Using Mystery Shopping To Measure Compliance To Brand Standards

Second to None

In 2017, 954 pizza chain establishments opened in North America in addition to the already saturated market.[1] Customer Experience measurement programs like mystery shopping can help brand leadership retain a consistent identity throughout all levels of the organization by offering unbiased branch performance data.

Brands 74
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Making an impact on the customer experience in the first 90 days

Customer Alignment

the number of Chief Customer Officers across all industries increased from 14 in 2014 to 90 in 2017; half of those roles were created in the last 15 months. months in 2013 but it still has the shortest lifespan among all C-suite executives, according to research conducted in 2010 by the Chief Customer Officer Council.

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Don’t Do Digital Transformation, Design It

Storyminers

This post first appeared in CMO Australia in late 2017. Too many organisations are “doing” before “designing” when it comes to digital transformation and customer experience. The other player that has to be in there is leadership,” he said. “A Thanks to Nadia Cameron for a great interview!

Culture 59
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15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 1] 

Lumoa

Customer experience has been already a hot topic in business during 2017 and is promising to be even of higher importance in 2018. “CX It’s predicted, that by 2020 customer experience will overtake price and product as the key brand differentiator when making consumer choices. Three words: voice of customer.

2018 141
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How To Consistently Create Loyal Customers

Second to None

Our new “ 2018 Email Marketing Study: How 100 of the Top Retailers Engage Shoppers in the First 45 Days and Beyond ” study evaluated 100 retailers from the Internet Retailer Top 500 list and acquired every email each of these retailers sent to email subscribers who have never purchased a product from July to December 2017.

Retail 54
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How Can Your Retail Brand Compete Against Amazon?

Second to None

Customers can log on to their marketplace and access products across every industry, provided by third-party vendors or Amazon themselves. In fact, Amazon’s 2018 online sales will account for close to 50% of all online sales spent in the United States, up close to 30% of their share from 2017.[2]

Retail 54
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Start Selling To Your Existing Customers

Second to None

The best programs are those that provide value to the customer beyond the product or service, and continuously delight customers rather than trying to maximize profit at each step. To reach this level of performance, your entire organization from leadership to cashiers needs to buy-in.