Alida

MARCH 12, 2024

This article explains ResearchOps and offers five ways UX researchers can improve marketing research efforts.

Article 130

Article Marketing User Experience 130

Alida

FEBRUARY 23, 2024

Learn expert tips to make your UX research operations more efficient and scalable - whether you are starting small or tackling larger projects.

User Experience 130

User Experience 130

Alida

JANUARY 25, 2024

Community is a feedback collection method built on trust. There are four reasons you might consider building one: deeper access, stronger engagement, faster time to insights, and centralized customer experience.

2024 130

2024 Feedback Insights Engagement 130

Alida

DECEMBER 11, 2023

Alida was recently represented at one of the tech industry's largest conferences, Amazon re: Invent, with Daniel Charles, the SVP of Product and Go-To-Market, sharing insights into Alida’s exciting integration of AWS Bedrock.

Insights 100

Insights Marketing 100

Alida

NOVEMBER 21, 2023

Discover how customer insight communities help brands build stronger relationships, reduce risk, and deliver measurable ROI.

ROI 130

ROI Measurement Insights Customer Insights 130

Alida

OCTOBER 19, 2023

Learn how the best performing UX teams are analyzing quantitative and qualitative data to create digital experiences that reduce user effort, increase product adoption, and drive revenue.

User Experience 130

User Experience 130

Alida

OCTOBER 17, 2023

Explore case studies demonstrating how media organizations and retail industries have found insight communities a cost efficient alternative to external research.

Retail 130

Retail Insights Customer Insights Customers 130

Alida

SEPTEMBER 21, 2023

Having your own community will generate more accurate results when measuring resonance: You can do it in house and generate higher quality data.

Measurement 245

Measurement Brands Entertainment 245

Alida

AUGUST 31, 2023

Brands are using community insights to create and improve on the products that better meet their customers’ needs. Create a 360 view of each customer.

Insights 130

Insights Innovation Brands Customers 130

Alida

AUGUST 29, 2023

As the value of customers’ qualitative feedback grows, next generation AI is demonstrating an uncanny ability to uncover new insights fast and at scale.

Insights 130

Insights Feedback Customers Customer Insights 130

Alida

AUGUST 14, 2023

Video conversations deliver the qualitative insights your organization needs to better understand your customers’ thought process and respond to their needs and wants.

Insights 130

Insights Feedback Customers Customer Insights 130

Alida

AUGUST 10, 2023

Learn how best-in-class dashboards look and how to customize them for every stakeholder.

Customer Experience 246

Customer Experience Customers Customer Insights Insights 246

Alida

JULY 27, 2023

Discover the power of storytelling in maximizing the business impact of customer insights. Learn how to craft compelling research debriefs.

Customer Insights 244

Customer Insights Insights Customers 244

Alida

JULY 20, 2023

Community is a feedback collection method built on trust. There are four reasons you might consider building one: deeper access, stronger engagement, faster time to insights, and centralized customer experience.

Feedback 173

Feedback Insights Customers Engagement 173

Alida

JULY 6, 2023

Alida was recognized by G2 in the Experience Management Category in three reports. Alida also received the Users Love Us badge.

B2B 130

B2B Management Customer Experience Customers 130

Alida

MAY 23, 2023

Communities have emerged as the most effective way to capture patient feedback and turn it into actionable insights and higher satisfaction.

Feedback 130

Feedback Insights 130

Alida

APRIL 27, 2023

The world of customer insights has drastically shifted in recent years. With mobile devices becoming ubiquitous and mobile usage continuing to rise, it has become increasingly important for businesses to take a mobile-first approach to their customer insight and survey tools.

Insights 130

Insights Customer Experience Customer Insights Customers 130

Alida

MARCH 28, 2023

Employee experience is the beating heart of any company and must be prioritized to build a winning culture. The result: fully engaged employees taking great care of their clients.

Culture 245

Culture Employee Experience Engagement 245

Alida

MARCH 9, 2023

WBD uses panels to narrow down trends with highest potential to identify key opportunities for growth

Customer Experience 130

Customer Experience Customers 130

Alida

FEBRUARY 16, 2023

A key part of Alida’s mission is to enable collaborative intelligence, the idea that many heads are better than one. Alida communities, for example, bring brands and customers together in a shared space to co-create and improve experiences. Now, we’re taking another step toward the goal of collaborative intelligence: Getting humans and AI working together for the greatest outcome.

Brands 130

Brands Customers Customer Experience 130

Alida

FEBRUARY 15, 2023

Customers’ needs are changing at breakneck speed. Only insight communities can keep up.

Insights 130

Insights Customers Customer Experience 130

Alida

JANUARY 26, 2023

The insurance industry often ranks at the bottom of customer satisfaction studies. Insurance companies typically interact with people who are going through difficult times, which increases the challenge of creating an exceptional customer experience. Those insurers that get it right have the potential to make a meaningful difference in people’s lives and help their organizations save money, increase revenue, and grow market share.

Insurance 130

Insurance Customer Satisfaction Interaction Customers 130

Alida

DECEMBER 15, 2022

Finding and keeping the right insiders is the first challenge you’ll encounter when establishing a VoC program.

Voice of Customer 130

Voice of Customer Customers Customer Experience 130

Alida

DECEMBER 8, 2022

Employee surveys can be a reliable source of insight… as long as you direct them properly and ask the right questions.

Engagement 130

Engagement Insights Employee Experience 130

Alida

NOVEMBER 17, 2022

Alida’s Citizenship program, Alida IMPACT , was created to harness the power of our people and products as a force for good to build a positive impact in the communities where we work. This year has been one of its most exciting years yet with record breaking numbers of volunteers, donations, and a brand new partnership expansion with Pathways to Education.

Touchpoint 47

Touchpoint Brands Customer Experience Customers 47

Alida

NOVEMBER 10, 2022

Today’s customers are unlike anything the business world has ever seen. Savvy, self-sufficient, and comfortable demanding the treatment they deserve, these consumers are reshaping the shopping experience just by raising their own expectations. The unfortunate truth is that those expectations change faster than light—so how can your brand keep up?

Customer Expectations 130

Customer Expectations Consumers Customers Brands 130

Alida

OCTOBER 13, 2022

Customer lifetime value (CLV) is not a new concept. It’s the total revenue from a customer over the entire duration of their relationship with your business , from first to final purchase.

Metrics 130

Metrics Customers Customer Experience 130

Alida

SEPTEMBER 28, 2022

A customer insights platform can be your business’ most powerful tool if you keep it engaging and cohesive with your organizational goals.

Customer Insights 130

Customer Insights Insights Engagement Customers 130

Alida

SEPTEMBER 22, 2022

Personalization and two-way communication are key to engage and build loyalty among your customer base.

Engagement 130

Engagement Customer Engagement Loyalty Customer Base 130

Alida

AUGUST 30, 2022

To ride the technology wave, companies must keep their ear to the ground and match innovation to their customers’ needs.

Technology 130

Technology Consumers Innovation Customers 130

Alida

AUGUST 25, 2022

Ten years ago, I emerged from the intensely analytical digital agency world of clickthrough and conversion rates, funnels, and seasonality, and dove headfirst into the CX space. It took me a year of immersion to really understand the CX landscape and how to speak and think about it properly and confidently.

Metrics 130

Metrics Leadership 130

Alida

AUGUST 23, 2022

Customer centricity is now the ultimate “must have” for business empowerment that is assured to drive organizations to success.

Customer Centricity 130

Customer Centricity Innovation Brands Customers 130

Alida

AUGUST 11, 2022

You’re chomping at the bit. You’re a CX manager who just signed a huge contract with a CX software vendor. The deal includes Professional Services and you’re not quite sure what to expect. You already have a full plate and you realize that you’ll have to handle this CX project in addition to your existing responsibilities. It’s exciting, yet daunting.

Management 130

Management Leadership 130

Alida

AUGUST 9, 2022

We’ve been taught that change can be a scary thing, especially when it concerns your organization. There’s no need to be afraid anymore. This is why.

Leadership 130

Leadership 130

Alida

AUGUST 4, 2022

In times of economic upheaval, Voice of Employee (VoE) is critical to gather insight to deliver strong customer, product and employee experiences.

Customer Experience 130

Customer Experience Employee Experience Insights Customers 130

Alida

AUGUST 2, 2022

It’s the mantra of the sales world: always be closing. In fact, it’s probably been part of your mindset for so long that you don’t even question it anymore.

Sales 130

Sales Leadership 130

Alida

JULY 14, 2022

You’re living the dream. You’re a high-flying CX manager, in charge of deploying a CX program in multiple countries, in multiple languages, and for several lines of business. Your vendor is first in its class and has produced an impeccable project plan. You’re working hand-in-hand with the vendor’s Professional Services team, blasting through critical paths and hitting every milestone.

Management 130

Management Customers 130