How to Best Measure Brand Resonance | Alida
Alida
SEPTEMBER 21, 2023
Having your own community will generate more accurate results when measuring resonance: You can do it in house and generate higher quality data.
Alida
Unlocking the Power of Community insights to drive product innovation
Alida
AUGUST 31, 2023
Brands are using community insights to create and improve on the products that better meet their customers’ needs. Create a 360 view of each customer.
Insights 
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Community management best practices: How to keep the valuable insights coming long-term
Alida
AUGUST 24, 2023
Keep your insight community healthy by diversifying your activities, recruiting often, and engaging your members frequently. Start learning now.
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Get better insights with industry leading video feedback tools
Alida
AUGUST 14, 2023
Video conversations deliver the qualitative insights your organization needs to better understand your customers’ thought process and respond to their needs and wants.
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Maximize the impact of your insight program with a value realization framework
Alida
AUGUST 3, 2023
Maximize project value with a Value Realization Framework. Understand stakeholder needs, map deliverables, and drive high-value outcomes.
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Let Data Storytelling Boost the Impact of Your Research
Alida
JULY 27, 2023
Discover the power of storytelling in maximizing the business impact of customer insights. Learn how to craft compelling research debriefs.
How Bally Sports Delivers Better Fan Experiences with Community
Alida
JULY 18, 2023
In a short period of time, Bally Sports built a community to get closer to the viewers, discover key brand drivers, and make quick decisions in the fast-paced streaming environment.
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G2 a leading tech marketplace and review site for B2B software solutions has recognized Alida in 4 categories
Alida
JULY 6, 2023
Alida was recognized by G2 in the Experience Management Category in three reports. Alida also received the Users Love Us badge.
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Alida Activate 2023 Inspired Next Generation of CX Strategists
Alida
JUNE 1, 2023
Speakers at Activate 2023 celebrated the power of community's main comparative advantages, like versatility, malleability, and ability to enable the execution of targeted CX tactics.
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Unlock the Power of Mobile-First Insight Tools to Improve Your Customer Experience
Alida
APRIL 27, 2023
The world of customer insights has drastically shifted in recent years. With mobile devices becoming ubiquitous and mobile usage continuing to rise, it has become increasingly important for businesses to take a mobile-first approach to their customer insight and survey tools.
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Alida Spring ‘23 product release: strengthening our foothold in the mobile realm
Alida
APRIL 25, 2023
Alida’s spring release boosters connections between brands and hard-to-reach consumers through mobile-first strategies for immediate and better feedback.
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Staying ahead of the game with Gen-Z: how to engage your fans and create a winning formula
Alida
APRIL 21, 2023
Sport fandom is a unique concept: few other cultural phenomena engage and enthral people from all over the world in the way that sport does. As time and technology have evolved, the habit of participating, talking, reading, listening, or watching sports has remained a chosen past-time for billions across the globe.
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Everything you wanted to know about sampling best practices (but were afraid to ask)
Alida
APRIL 6, 2023
A key decision when planning a survey is to determine the size of the sample. We can help you cover the basics.
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Retailers embed customer insights into their DNA
Alida
MARCH 2, 2023
Successful innovators not only listen to their customers. They make their feedback an integral part of their decision-making process.
Alida integrates with ChatGPT for collaborative intelligence at scale
Alida
FEBRUARY 16, 2023
A key part of Alida’s mission is to enable collaborative intelligence, the idea that many heads are better than one. Alida communities, for example, bring brands and customers together in a shared space to co-create and improve experiences. Now, we’re taking another step toward the goal of collaborative intelligence: Getting humans and AI working together for the greatest outcome.
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Insurers lower risk of tough decisions by listening to their customers
Alida
JANUARY 26, 2023
The insurance industry often ranks at the bottom of customer satisfaction studies. Insurance companies typically interact with people who are going through difficult times, which increases the challenge of creating an exceptional customer experience. Those insurers that get it right have the potential to make a meaningful difference in people’s lives and help their organizations save money, increase revenue, and grow market share.
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Why the end of cookies doesn’t mean the end of personal data
Alida
JANUARY 12, 2023
Like many advertisers, your company has probably been fed a healthy diet of digital cookies for years. Now, however, the menu is changing—and so are your customers’ data preferences.
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Your guide to employee engagement survey questions
Alida
DECEMBER 8, 2022
Employee surveys can be a reliable source of insight… as long as you direct them properly and ask the right questions.
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Innovation Day is upon us: What to expect
Alida
NOVEMBER 24, 2022
The Delta Awards, Alida’s recognition of top innovators in CX, are the focal point of the event.
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Alida’s Touchpoint helping to break the cycle of poverty through education
Alida
NOVEMBER 17, 2022
Alida’s Citizenship program, Alida IMPACT , was created to harness the power of our people and products as a force for good to build a positive impact in the communities where we work. This year has been one of its most exciting years yet with record breaking numbers of volunteers, donations, and a brand new partnership expansion with Pathways to Education.
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The need for speed: Keeping up with customer expectations
Alida
NOVEMBER 10, 2022
Today’s customers are unlike anything the business world has ever seen. Savvy, self-sufficient, and comfortable demanding the treatment they deserve, these consumers are reshaping the shopping experience just by raising their own expectations. The unfortunate truth is that those expectations change faster than light—so how can your brand keep up?
Employee engagement surveys: How employees see surveys
Alida
NOVEMBER 1, 2022
Your people are the heart and soul of your company. When employee engagement is high, the whole team benefits—and so do your customers.
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Alida Fall ‘22 Product Release: Engage more customers faster with Conversational Surveys
Alida
OCTOBER 25, 2022
The launch of this product headlines our Q4 release, which also includes several new features bound to enhance the Alida TXM platform.
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Customer lifetime value: The most important metric everyone overlooks
Alida
OCTOBER 13, 2022
Customer lifetime value (CLV) is not a new concept. It’s the total revenue from a customer over the entire duration of their relationship with your business , from first to final purchase.
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Customers are changing — are you?
Alida
OCTOBER 6, 2022
It’s no secret that customers are capricious. However, as we navigate an era of change, it’s easy to feel like this is the most volatile period in business history.
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6 tips for boosting customer engagement
Alida
SEPTEMBER 22, 2022
Personalization and two-way communication are key to engage and build loyalty among your customer base.
Your guide to customer engagement software
Alida
SEPTEMBER 30, 2022
You have the perfect product idea—one that customers will love—and the research about who your customers are. But just having the ideal product isn’t enough; you need to engage customers in a way that makes sense to them. Customer engagement software is useful… if you know how to use it with.….
How to keep a customer insight platform vibrant once the novelty is over
Alida
SEPTEMBER 28, 2022
A customer insights platform can be your business’ most powerful tool if you keep it engaging and cohesive with your organizational goals.
The pros and cons of word clouds as visualizations
Alida
SEPTEMBER 13, 2022
Word clouds can be engaging and easy to digest—just don’t expect in-depth analysis or comparisons from them.
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What's the difference between customer centric vs. customer focused?
Alida
SEPTEMBER 8, 2022
A customer-centric approach goes beyond selling products and services. It aims to understand the customer and establish long lasting relationships.
Alphabet Soup of CX Metrics
Alida
AUGUST 25, 2022
Ten years ago, I emerged from the intensely analytical digital agency world of clickthrough and conversion rates, funnels, and seasonality, and dove headfirst into the CX space. It took me a year of immersion to really understand the CX landscape and how to speak and think about it properly and confidently.
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Five examples of brands driving customer-centric innovation
Alida
AUGUST 23, 2022
Customer centricity is now the ultimate “must have” for business empowerment that is assured to drive organizations to success.
How to get the most out of your Professional Services investment
Alida
AUGUST 11, 2022
You’re chomping at the bit. You’re a CX manager who just signed a huge contract with a CX software vendor. The deal includes Professional Services and you’re not quite sure what to expect. You already have a full plate and you realize that you’ll have to handle this CX project in addition to your existing responsibilities. It’s exciting, yet daunting.
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Embrace change and make your organizational transformation a success
Alida
AUGUST 9, 2022
We’ve been taught that change can be a scary thing, especially when it concerns your organization. There’s no need to be afraid anymore. This is why.
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How to understand, engage and retain hard-to-reach hourly workers
Alida
JULY 21, 2022
Seasonal and hourly workers are notoriously hard-to-reach and harder still to retain. Learn how you can increase engagement, get more survey completes, and instill more loyalty.
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How to Accelerate Your CX Project's Time to Value
Alida
JULY 14, 2022
You’re living the dream. You’re a high-flying CX manager, in charge of deploying a CX program in multiple countries, in multiple languages, and for several lines of business. Your vendor is first in its class and has produced an impeccable project plan. You’re working hand-in-hand with the vendor’s Professional Services team, blasting through critical paths and hitting every milestone.
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How lululemon Co-Creates Experiences with and for Their Customers
Alida
JULY 12, 2022
lululemon is a Canadian athletic apparel retailer with massive global appeal that creates high-performance athletic apparel and accessories through a human-led design approach. This customer-centricity has led the brand to consistently look for new ways to ensure they are supporting their guests (customers) and their community. To support this approach, the lululemon brand team established the lululemon Feedback Forum built on the Alida platform.
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Why Your Company Must Prioritize DE&I and LGBTQ+ Initiatives All Year
Alida
JUNE 30, 2022
Boost the employee experience by turning a celebration into permanent company values.
Activate ‘22: A Lesson From Cryptocurrency: CX in New Markets
Alida
JUNE 9, 2022
Customer experience (CX) development can sometimes seem like you’re doing all the same things as everyone else, just walking in the footsteps of all the brands that came before. That can be comforting because it means you’re not the only one facing challenges—but you may also find yourself feeling stifled. How can you bring something new to a conversation that has been going on for decades?
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Alida Activate ’22: How Spotify Built a B2B Community for Actionable Insights
Alida
JUNE 7, 2022
The audio streaming giant recruited advertisers to provide feedback on products and go-to-market strategies.
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Alida Activate ‘22: How Logitech Used Insight Communities to Find Underserved Customer Groups
Alida
MAY 31, 2022
Head researcher Ben Michelmore explains how digging deep into one segment of community members helped Logitech discover another.
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Q&A with Wondrium: The 3 pillars of CX success
Alida
MAY 26, 2022
We recently sat down with Susan White Frazier, Director of Market Research at Wondrium (formerly known as The Great Courses Plus), a subscription video streaming service with thousands of courses, documentaries, and nonfiction series, to learn how they are monitoring and encouraging positive customer experience within the entire Wondrium ecosystem. Susan and her colleagues have already embraced several key strategies to deliver extraordinary advancements in brand innovation; helping to keep long
Best Employee Experience Practices to Attract and Retain Top Talent
Alida
MAY 24, 2022
Disengaged employees can cost organizations up to $550 billion per year. Despite that, most companies today fail to create a fulfilling work culture and empower their employees to do their best work. While many have made customer experience the focus of their attention for decades, the conversation has shifted and employee experience (EX) has gained the spotlight as a primary driver of success and a defining growth factor.
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