Alida

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A Complete Guide to Generative UX Research

Alida

Generative UX research is like being a detective. You're digging deep to understand why your users do what they do. You're looking for those "aha" moments that reveal what your customers really need. It's all about exploring and generating new ideas, not just testing what's already there. Let's dive into what generative UX research is, its value, and how you can leverage it to achieve your goals.

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8 Questions to Ask When Selecting a Research Community Technology Partner

Alida

As a well-established technology company with over 20 years’ experience, we’ve seen all sorts of challenges over the years.

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How to Recruit Participants For UX Research | Alida

Alida

Participant recruitment is central to the quality of UX research. But recruiting the right people can be a full-time job on top of the research itself.

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Customer Centric vs Focused: Benefits & Examples | Alida

Alida

Table of Contents: Product Centric vs Customer Centric What is a customer focused approach? What is the impact of customer centricity vs customer focused? 3 Customer Centricity Examples Adding A Customer Centric Strategy to Your Business Further Reading I was recently asked about the difference between customer focused and customer centric. For many people, these two terms are almost interchangeable, but if you dig into the literature and advice, there are some subtle but important differences.

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7 ways to elevate your UX research

Alida

Learn expert tips to make your UX research operations more efficient and scalable - whether you are starting small or tackling larger projects.

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4 CX Trends for 2024: Your Guide to Navigating the Year Ahead

Alida

Community is a feedback collection method built on trust. There are four reasons you might consider building one: deeper access, stronger engagement, faster time to insights, and centralized customer experience.

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3 key takeaways from Innovation Day to carry into 2024

Alida

Imagine yourself at this time next year. Your insights program is humming along like a precision engine. New products are exceeding their targets after being shaped and named by studies you ran. Leadership recognizes your team for saving money, improving customer satisfaction, and helping to set the company’s direction.

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