Currency Alliance

NOVEMBER 17, 2020

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. Each trend supports aspects of the broader business imperative: to be present when and where customers choose to engage.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

DECEMBER 4, 2023

that have not reinvented their business model, are still limping along, but with modest engagement. But in 2024, loyalty professionals will be shocked – albeit they should not be surprised – that many new multi-partner collaborations will be launched. I can’t say more due to confidentiality agreements – but stay tuned to this trend.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Beyond Philosophy

JUNE 1, 2015

These programs produce positive sales increases for hotels, for example, but negative sales impact on car rental, airlines and food retail. Loyalty programs continue to grow, but they are also tending to become more closely integrated with brand-building and multi-channel customer experience optimization.

Loyalty Programs 84

Loyalty Programs Loyalty Airlines Hotels 84

Beyond Philosophy

JUNE 4, 2015

From Products to Customers to the Human Spirit, noted marketing scholar Philip Kotler recognized that the new model for organizations was to treat customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Does it understand customers, and their individual journeys?

Financial 144

Financial White Paper Books Airlines 144

Pointillist

MAY 23, 2018

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. Journey Discovery Creates a Bridge Between Customer Behaviors and Business Outcomes. By Steve Offsey.

Customer Journey 90

Customer Journey Customer Journey Mapping Touchpoint Multi-Channel 90

Currency Alliance

APRIL 10, 2021

You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. From that experience, I can guarantee that businesses which don’t execute their digital transformations well, so they can deliver more value to customers, are doomed in the age of Amazon, Alibaba, and WeChat.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

FEBRUARY 10, 2021

In my opinion, if someone believes they have reached ‘best practice’, then they typically stop thinking about how to create more value for all stakeholders, and simply allow inertia to drive their customer engagement efforts. Transactions are rational, so they appeal very effectively to one half of the customer’s brain.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Currency Alliance

MAY 9, 2022

The shift to API-first software is the biggest business opportunity of the digital era, since it allows enterprises to serve customers in a smooth and consistent manner via multiple digital and physical channels, and allows customers to choose how they engage with a brand. . Adaptability: data sharing between partners.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

LiveChat

AUGUST 3, 2018

For brands, it’s not about being multichannel any more, it’s about being channel agnostic. Customer journeys have gone from being linear to long winded to now complex, multi-route, multi-device and multi-platform experiences. Can you sell on any channel of your customer’s choice?

Customer Focused 28

Customer Focused Multi-Channel Airlines 2007 28

Tricia Morris

JUNE 26, 2015

A Bain & Company report shows that a 5% increase in customer retention can increase profits by 25% to 95%. Another Bain & Company survey shows that customers end up spending 20% to 40% more with companies who engage and respond to social media customer service requests.

Customer Service 104

Customer Service Poor Customer Service Net Promoter Score Customer Service Representative 104

Currency Alliance

DECEMBER 20, 2022

This article shares the lowest hanging fruit for keeping customers engaged and delivering more profit to the bottom line. During 2023, brands will make it easier for more customers to realize value from loyalty program participation. This drove important engagement at low cost. Expect to see more of the same in 2023.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

Currency Alliance

JUNE 16, 2020

As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints. The incredible degrees of customer engagement that have been achieved, should inspire and guide the efforts of loyalty marketers in the coming year.

Magazine 52

Magazine Loyalty Innovation 2020 52

LiveChat

MARCH 23, 2019

If properly designed, menu-based chatbots cover up to 80% of casual customer requests. Simple as they seem, bots with buttons are powerful enough to boost sales and enhance customer engagement. notifying customers with offers and promotions. assisting in selecting products and ordering them on the website.

E Commerce 72

E Commerce E-support Multi-Channel Technology 72

Currency Alliance

MAY 19, 2021

Modifying legacy loyalty technology, to enable consistent and relevant engagement across the expanding number of customer-facing platforms, is becoming cost-prohibitive. If you don’t recognize your customer across every channel and touchpoint, they will feel you don’t care. Ecommerce has changed.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

SurveySensum

MAY 20, 2020

After speaking to some marketing experts, and gaining their insights on the evolution of marketing strategies due to COVID-19, here are some points that gauge the impact of COVID-19 on customer engagement. How will COVID-19 affect Customer Experience? You can talk or text Zappos customer support. Automation is the future.

Customer Experience 52

Customer Experience Social Media Banking Healthcare 52

Currency Alliance

FEBRUARY 10, 2020

The multi-brand coalition model, in which most of the value can be realized by a grocer, has only partially taken hold in the UK, Canada, Australia and a few other markets. Yet even in those countries, constraints remain that limit a customer’s benefit. Sameness even extends to discounting. T he best grocery programs worldwide.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

SmartKarrot

JUNE 15, 2020

So, What is Customer Experience and How to Improve it? . So, a great customer-centric strategy that optimises customer experience should be a dynamic combination of customer service, customer success, customer satisfaction, customer engagement, customer interaction and much more. .

Customer Experience 10

Customer Experience Social Media Multi-Channel Metrics 10