Currency Alliance

NOVEMBER 4, 2022

Most brands fund loyalty points without any revenue from interchange fees – and they will gladly fund a bank’s loyalty points if they know the program is popular with their existing and potential customers. Rationalizing loyalty ROI vs other marketing channels. Funding points as an incentive should be no different.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Currency Alliance

OCTOBER 27, 2017

As technologies mature and customer behavior changes, markets must evolve to remain relevant. Customers expect flexibility and convenience from the companies they do business with because people live in a world where almost everything is accessible with a few clicks on their smartphone. Market Growth comes from Liquidity.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Currency Alliance

FEBRUARY 20, 2023

Historically, the rules engine module was embedded in a monolithic loyalty system, and the degree of flexibility in configuring accrual, redemption, or exchange rules depended very much on the technology vendor. This is how you can continually optimize value for the customer, and ROI for the business.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

ProProfs Chat

SEPTEMBER 20, 2019

Following a trip made from Chicago to Paris, Hasan Syed, one of the customers, was frustrated at British Airways’ inability to tackle the issue of lost luggage. Syed thus turned to Twitter and expressed his anger towards the airline. . After all, when a customer loses the luggage, they expect the issue to be resolved at the earliest.

Customer Service 68

Customer Service Airlines Net Promoter Score Customer Retention 68

Currency Alliance

DECEMBER 20, 2022

This article shares the lowest hanging fruit for keeping customers engaged and delivering more profit to the bottom line. During 2023, brands will make it easier for more customers to realize value from loyalty program participation. Technology cost is one of the primary areas where brands stand to achieve savings.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

Hero Digital

MARCH 12, 2019

Especially for companies in the early stages of CX maturity , the vision of seamlessly integrated technology powering 1:1 personalization across channels seems nearly impossible to actually bring to life. To do so, choose one or two customer segments that provide high-value. Understand Each Customer Touchpoint.

Customer Experience 46

Customer Experience Airlines E Commerce Touchpoint 46

Currency Alliance

OCTOBER 12, 2020

About three years ago, I was flying from Barcelona to New York on United Airlines. This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Currency Alliance

MARCH 30, 2022

The ability to bring together complementary fields of experience to create profitable solutions based on innovative business models and modern technology. At many businesses, however, loyalty teams still attract relatively few resources compared to the ROI that loyalty can deliver when best-practices are observed.

Loyalty 52

Loyalty Loyalty Programs Airlines Hotels 52

ReviewTrackers

MAY 8, 2017

20:20 Customer Experience Summit by Marketforce gathers 250+ senior CX professionals from across a huge variety of industries, including retail, transport, financial services, media, telecoms, utilities, and more. The ICX Summit is for B2C businesses who are interested in utilizing interactive technologies to enhance the customer experience.

2017 50

2017 Events Customer Experience Customer Journey Mapping 50

Currency Alliance

MARCH 20, 2020

What most brands don’t consider is that if they don’t do each of these things, the loyalty program actually becomes an opportunity cost: locking a smaller number of customers into a lower-value proposition than they will soon get elsewhere. Today, even an average loyalty program places an unreasonable demand on a customer’s attention.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Kitewheel

MARCH 25, 2019

With your CX data in hand, marketers and CX Professionals need to highlight what is most immediately concerned for their customers. For a retailer, this might mean rethinking stocking practices so that customer feedback lets you keep up with the latest trends before they fizzle out. Connect channel activities and customer experiences.

Hotels 76

Hotels ROI Customer Journey Retail 76

Currency Alliance

FEBRUARY 10, 2021

In my opinion, if someone believes they have reached ‘best practice’, then they typically stop thinking about how to create more value for all stakeholders, and simply allow inertia to drive their customer engagement efforts. Push your team to capture exclusive customer insight.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Currency Alliance

APRIL 10, 2021

Certainly that’s the case if the outcome will be greater ROI from the department, and an increase in my brand’s NPS score. The loyalty profession is characterised by cognitive entrenchment, as well as technological backwardness which further limits innovation. Nobody granted those loans on a whim.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

DECEMBER 17, 2019

This has mostly been via low-investment, tactical approaches that increase ROI, and educate the C-suite regarding long-term strategic value. Loyalty has been sheltered from change, to some degree, by legacy technology, and by a culture of protectionism around customer data and proprietary loyalty currencies. An uncertain future.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Alida

SEPTEMBER 22, 2016

Start by clearly defining what your company stands for, developing an understanding of how customers engage with your brand and prioritizing lasting emotional connections with consumers. Recruiting the right members for your insight community is a critical step to getting more ROI out of customer intelligence.

2016 267

2016 Innovation Marketing Insights 267

Currency Alliance

JUNE 1, 2020

If you operate a hotel or airline, the margin on incremental revenue from rooms or seats that would have gone unsold is more than 80%. Create ‘wow’ moments to keep customers engaged. And don’t forget, when customers engage, you get the data and permission to continue marketing directly to them.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

Currency Alliance

NOVEMBER 17, 2020

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. The underlying needs of most customers have not changed. What has changed is that customers are much more sophisticated and discerning. travel or luxury goods).

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

OCTOBER 29, 2019

This can be an effective means to gamify the customer relationship and add some excitement, while driving the specific behaviors or purchases that benefit the brand. Brands have become much better at this kind of thing; United and Lufthansa are just two airlines to have switched to dynamic rewards pricing in 2019. They may be worth.5

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Forrester's Customer Insights

JULY 28, 2016

These businesses are vigorously applying insights to decisions and customer engagements at every opportunity. For these firms prioritizing and coordinating investments in data, technology is not a tortuous process of guest-imating ROIs and long procurement cycles. So who are these predators?

Insights 35

Insights Airlines ROI Retail 35

Currency Alliance

OCTOBER 4, 2023

Today, however, loyalty program members can be identified when making purchases by various means, which have been evolving over the years, and this is accelerating as mobile technology matures. Retailers should prioritize real-time loyalty engagement in-store In a single retail store, you may find hardware and software from several vendors.

Loyalty 59

Loyalty Loyalty Programs Retail Banking 59

Currency Alliance

FEBRUARY 26, 2019

Customer data: maximize ROI. Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys. Every sector is different, but if your customer engagement levels are not in the top 10% of your industry, you have work to do.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 16, 2021

If customer engagement falls off, it becomes exponentially more challenging to influence behaviors among the majority of customers. Few professionals think deeply about the characteristics of a reward catalog, and why they are important in driving customer engagement. Airlines and hotel groups are masters at this.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

If customer engagement falls off, it becomes exponentially more challenging to influence behaviors among the majority of customers. Few professionals think deeply about the characteristics of a redemptions catalog and why they are important in driving customer engagement. Motivation. Management.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Storyminers

JULY 6, 2020

Arie is also an effective leader of call center performance improvement projects, and is particularly adept at balancing the company, customer, and frontline perspectives. Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. in Information Technology from Utah Valley University and M.S.

Customer Service 59

Customer Service Customer Experience Magazine Books 59

Pointillist

JUNE 15, 2018

The answer isn’t acquiring two new customers. Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. Deep understanding of customers. It’s actually retaining an existing one.

Customer Retention 110

Customer Retention Loyalty Programs Customer Journey Loyalty 110

Storyminers

JULY 6, 2020

Arie is also an effective leader of call center performance improvement projects, and is particularly adept at balancing the company, customer, and frontline perspectives. Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. in Information Technology from Utah Valley University and M.S.

Customer Service 52

Customer Service Customer Experience Magazine Books 52

Currency Alliance

DECEMBER 13, 2018

Marketing teams, and technologies, becoming more deeply intertwined. Old-school loyalty technology firms shrinking, or dying out. The outcome for the brands which succeed will be in getting 25-50% more customers engaged with their loyalty strategies. Blockchain going quiet (for the time being). 2018 saw a 14.2%

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Currency Alliance

JUNE 16, 2020

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. The incredible degrees of customer engagement that have been achieved, should inspire and guide the efforts of loyalty marketers in the coming year. voucher-based.

Magazine 52

Magazine Loyalty Innovation 2020 52

Pointillist

MAY 23, 2018

Journey Orchestration is the component of customer journey analytics platforms that uses predictive and/or rules-based approaches to automate real-time interactions in order to improve journey flow and drive desirable outcomes. Today’s Complex, Multi-Vendor Technology Stacks Need Orchestration. Journey Design.

Customer Journey 90

Customer Journey Customer Journey Mapping Touchpoint Multi-Channel 90

Currency Alliance

FEBRUARY 10, 2020

Grocers have engaged in counter-productive price wars, which have been found by Australian competitors Coles and Woolworths to undermine customers’ trust[ii]. For an industry of such powerful businesses, which have embraced technology for decades, this is a missed opportunity. Loyalty programs are essentially a value exchange.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Currency Alliance

JUNE 11, 2019

focused resources on securing vast quantities of merchant offers, at the expense of building sustainable, core technology with a high degree of analytical rigor that provides increased performance and relevancy.[xi]”. CLO providers have…. Such an appreciation of the importance of liquidity (i.e., References. [i] i] [link]. [ii] ii] [link].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Comm100

FEBRUARY 6, 2018

Out of all the customer engagement software tools that are out there, which one is right for your company? Different companies have different needs, and a very diverse number of customer engagement tools are waiting to fill those needs. Popular Customer Engagement Software Tools and Who They’re Good For?

Customer Engagement 42

Customer Engagement Engagement Social Media Omnichannel 42