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Ethical Consumerism and the Path to Long-Term Brand Loyalty

CX University

As consumers become increasingly discerning, the alignment between a company’s values and the personal values of its customers has emerged as a significant driver of loyalty. The Rise of Values-Driven Consumers The modern consumer is no longer solely motivated by price and convenience.

Loyalty 52
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What Telcos Can Learn About CX From Other Industries (And The Other Way Around)

Lumoa

To stand out and be different, telcos must think outside the box and emphasize their brand value in day-to-day operations and CX. This can be achieved by living up to customer promises and delivering a unique brand experience. Larger telcos are very competitive because they have built trust among a solid customer base.

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Four Ways to Increase Meaningful Interactions with Your Customers

CSM Magazine

Investing in overall brand experience for customers is one of the most important aspects of any business. By building a happy, loyal customer base that makes brand interaction easy and enjoyable, businesses can ensure that they have the edge over competitors. Invest in the team.

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Effective strategies for conducting brand surveys

BirdEye

You can find more brand perception questions in the following sections of the article. Existing customers: Your new and existing customers are the best audience for your brand perception surveys. They offer the best insights into how they view your brand since they have already interacted with your business.

Brands 98
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Not another set of 2016 predictions

Smith+co CX

I know I don’t just speak for myself when I say it’s good to see the back of those sleep-inducing articles that start with “Five predictions for 2016” and “2016 the year of the blah blah blah”. Some of the articles are so crass they may as well be predicting a rise in the oxygen in-take from the human race in the year ahead.

2016 28
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How to Measure Customer Satisfaction

ProProfs Chat

Satisfied customers will return to your business more often in the future and are less likely to get defected to your competitors. Your ongoing efforts to keep them satisfied will reinforce their commitments towards your brand values throughout their customer lifecycle. Who doesn’t want a loyal customer base?

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10 Best KPIs for every Sales Manager to Track Team Performance like a Pro!

SurveySparrow

Revenue is not only the money that you get when a new customer comes in, but it is also based on the amount that you receive when existing customers upgrade or buy more from you. If Customer Lifetime Value is less than the money you spend on customers, then there is something drastically wrong in the way you do business.

Sales 52