What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)
Experience Investigators by 360Connext
APRIL 2, 2024
In the best case, every touchpoint will evoke positive emotions and deeply fulfill your customer’s need at that specific point in their journey. But customer touchpoints are often misunderstood for what they really are, or go unappreciated from the customer’s perspective. Start by building your customer journey maps.
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