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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

In the best case, every touchpoint will evoke positive emotions and deeply fulfill your customer’s need at that specific point in their journey. But customer touchpoints are often misunderstood for what they really are, or go unappreciated from the customer’s perspective. Start by building your customer journey maps.

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

In the best case, every touchpoint will evoke positive emotions and deeply fulfill your customer’s need at that specific point in their journey. But customer touchpoints are often misunderstood for what they really are, or go unappreciated from the customer’s perspective. Start by building your customer journey maps.

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Customer journey map: The key to understanding your customer

delighted

However, understanding every customer’s experience at each stage of the customer journey is crucial for turning business insights into long-term improvement strategies. . In this post, we will cover: What is a customer journey map? How can customer journey maps improve customer experiences?

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5 Top Customer Service Articles of the Week 6-7-2021

ShepHyken

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. Customer Interviews for CX: How to Conduct Interviews & How They Can Make a Difference by Jeannie Walters. Absolutely!

Article 133
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Customer Journey Mapping: Apply Insights Everywhere

ClearAction

Customer Journey Mapping: Apply Insights Everywhere. Customer journey mapping is a big investment in most companies, and money is being left on the table. That's because there are many more applications for customer experience insights than first meets the eye.

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5 Top Customer Service Articles For the Week of March 1, 2021

ShepHyken

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. Three Common and Enormous Mistakes Companies Make with Customer Experience (CX) Programs by Augie Ray.

Article 79
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5 Top Customer Service Articles for the Week of January 14, 2019

ShepHyken

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. Ten top tips for building a customer-driven company in 2019 by cp2experience. Here are my top five picks from last week.

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