ClientSuccess

DECEMBER 21, 2021

Any customer success leader worth his or her salt isn’t making strategic, department-wide decisions based on gut feelings. Instead, customer success leaders lean on hard numbers, insights, and data to help steer their team’s decision-making.

Metrics 100

Metrics Customer Success Net Promoter Score NPS 100

ClientSuccess

FEBRUARY 8, 2023

There are an overwhelming amount of metrics that you can measure to track customer success. So, to break through the fray and give you a place to start, Client Success has created THE list of the most valuable customer success metrics. If your company is B2B, this could be interpreted as average revenue per logo.

Metrics 75

Metrics Customer Success Net Promoter Score E-support 75

ChurnZero

JANUARY 4, 2024

It’s an exciting time to be in customer success. “2024 will continue to see the chief customer officer move into the leadership phase,” predicts ChurnZero CEO and co-founder You Mon Tsang. ” How will customer success teams evolve and adapt to meet those expectations, and what challenges will they encounter? .”

2024 52

2024 Customer Success Chief Customer Officer 2023 52

ChurnZero

JUNE 2, 2021

SaaS Capital joined us for a webinar to share the results from their 10th annual B2B SaaS benchmarking survey. Lessons learned over the last year from the Customer Success community. An overview of the current B2B SaaS market and valuation drivers. Customer Success Around the Web.

B2B 98

B2B Webinar 2004 2020 98

Education Services Group

FEBRUARY 26, 2020

One of the biggest challenges facing Customer Success leaders is how to effectively scale. This is nearly impossible without incorporating Digital Customer Success into your overall CS strategy. How will the customer experience be enriched by incorporating Digital Customer Success, not limited by it?

Customer Success 75

Customer Success Metrics Document Customers 75

CustomerSuccessBox

JUNE 20, 2022

Now that you’ve chosen to read this article, I suppose you are already aware of the weightage that the Customer Success function holds for your SaaS business. And when it comes to delivering the right customer success function to your clients you are as good as the tool you use. What is a Customer Success Software?

Customer Success 52

Customer Success Net Promoter Score Multi-Channel ROI 52

Waypoint Group

OCTOBER 17, 2019

Recognizing the need to create more customer advocates (“Promoters”) and improve retention, Reciprocity wanted to better utilize u nbiased feedback from the customer contacts that matter most (that is, Buying Committee members, not just end-users) to drive its product, customer experience and company. This is about feedback.

Customer Engagement 40

Customer Engagement B2B Engagement NPS 40

West Monroe

NOVEMBER 18, 2021

The shift of main buyers of tech solutions going from IT to the business users and leaders, plus the general shift to a SaaS/Subscription models, have introduced customer engagement dynamics more akin to consumer technology into the business technology setting. B2B subscription services spending is no different.

B2B 40

B2B Marketing B2C Consumers 40

West Monroe

NOVEMBER 18, 2021

The shift of main buyers of tech solutions going from IT to the business users and leaders, plus the general shift to a SaaS/Subscription models, have introduced customer engagement dynamics more akin to consumer technology into the business technology setting. B2B subscription services spending is no different.

B2B 40

B2B Marketing B2C Consumers 40

Influitive

OCTOBER 21, 2015

The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. In the report, Laura discusses why advocate marketing is critical to the success of B2B companies. Higher brand reach at lower cost.

B2B 99

B2B Marketing Social Media Advertising 99

Retently

MAY 9, 2024

Boosting your B2B customer retention rates is incredibly important for nurturing a sustainable business. It’s a thrill to land a new customer, no doubt. Many companies get caught in this cycle because they prioritize new customer acquisition so heavily that they overlook how many customers they’re losing along the way.

Customer Retention 78

Customer Retention B2B Customers Loyalty Programs 78

Totango

JUNE 17, 2021

Customer segmentation is a method of customizing customer interactions by dividing customers into categories based on specific characteristics. You can segment customers based on virtually any characteristic or behavior, including: User demographics. Customer Success Email Campaigns.

Definition 71

Definition B2B Customer Journey Mapping Customer Journey 71

SmartKarrot

NOVEMBER 14, 2022

Role: Director of Customer Success Location: Cambridge, MA, United States (On-site) Organization: Volta Labs, Inc. Establish both leading and lagging KPIs to enhance customer advocacy. Remain on top of customer news and new features, and use insights in every meeting to obtain growth. Apply here: [link].

Customer Success 19

Customer Success E-support Customers B2B 19

ChurnZero

AUGUST 21, 2020

So, to reprieve our collective cry for clarity, we asked industry experts to give their best predictions on the future of Customer Success. So, without further ado, here’s what our Customer Success experts had to say: You Mon Tsang , CEO, ChurnZero. Greg Saiz , VP of Customer Success, Betterworks.

Customer Success 84

Customer Success 2020 Chief Customer Officer 2021 84

CX University

MARCH 18, 2024

The company leverages AI and machine learning to create custom and targeted experiences for customers based on their unique preferences, browsing history, and purchase behavior Benefits of Hyper-Personalization The shift towards hyper-personalization offers benefits for both businesses and customers. Customer Retention.

Customer Experience 52

Customer Experience Retail 2023 2022 52

SmartKarrot

AUGUST 17, 2022

If hiring trends at SaaS companies are anything to go by, vacancies for Customer Success Manager (CSM) and Customer Engagement Manager (CEM) are in demand. This write-up clears all doubts around the Customer Success Manager (CSM) and Customer Engagement Manager (CEM). Like what you are reading?

CEM 10

CEM Customer Engagement Customer Success Management 10

Education Services Group

SEPTEMBER 24, 2019

Gone are the days when B2B companies could survive just by sending sales people out to chase down new customers. In today’s subscription-based SaaS world, it’s just as important to focus on keeping your existing customers as it is on acquiring new ones. You renew them at their existing level.

Customer Success 45

Customer Success Customers B2B Sales 45

Waypoint Group

MARCH 27, 2019

A TopBox-client since 2015 asked us to help them predict future financial outcomes based on the operationalized B2B-customer feedback data that they had been harvesting over the past 4 years. 69% of the customer-accounts that didn’t grow (accounts with 0% growth) over the last 4 years were also silent. And by how much?

NPS 40

NPS Financial B2B Feedback 40

Education Services Group

JUNE 29, 2019

Even though customer retention is just as important as customer acquisition — arguably even more so — most companies spend the majority of their focus on customer acquisition. So how do you put your efforts into keeping your existing customers happy? And how can Customer Success strategies help you get there?

Customer Success 40

Customer Success Connections Net Promoter Score Customer Retention 40

Totango

OCTOBER 2, 2020

Maintaining strong customer relationships is the key to the long term success of both your customers and your organization. Therefore, it is important to proactively deliver value with customer success best practices that work in both good and bad economic times, such as: Clear, Empathetic Communication.

Customer Retention 118

Customer Retention Customers Communication Metrics 118

Totango

OCTOBER 8, 2020

In B2B terms, it is still possible to maintain your customer relationship and even improve customer retention during uncertainty, but you will need to focus on five key steps: Understand Your Customer. How Customer Success Can Improve Customer Retention. Customer retention is about continuation.

Customer Retention 63

Customer Retention Customer Success B2B Customers 63

Education Services Group

OCTOBER 4, 2022

But I still see far too many Customer Success leaders (yes, even smart ones!) Be sure you’re making a real distinction between segmentation and tiering in your Customer Success strategy. Each ties directly into the design of your customer engagement strategy in separate yet complementary ways.

2022 52

2022 Customer Success Financial Engagement 52

Gainsight

AUGUST 22, 2019

“Why should my Customer Success (CS) teams think marketing?”. My short answer is that CS must evolve with the customer experience, and the experience is more digital and personal than ever before. B2B might work differently than B2C. Customer Success vs. Customer Marketing. Let me explain why.

Customer Success 20

Customer Success Marketing Touchpoint B2C 20

SmartKarrot

JUNE 2, 2022

Yes, loyalty programs are proven to strengthen customer relations and thus reduce customer churn. However, companies that are already having loyalty programs, especially B2B companies, may face challenges when it comes to participation rates! B2B Loyalty Programs: Enrolment vs. Participation. This blog will help you.

Loyalty Programs 10

Loyalty Programs B2B Loyalty Blog 10

Influitive

AUGUST 3, 2015

In the B2B software world, it’s a buyer’s market. In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer.

B2B 66

B2B Social Media Marketing Reference 66

SmartKarrot

JULY 17, 2023

Customer Success is one of the most important key drivers of the long-term success and sustainability of a business across industries. Businesses require being proactive in ensuring that their customer achieves their desired result and fully realize the value of products and services for which they have made a payment.

Customer Success 10

Customer Success Customer Relationship Management Social Media Customer Relationships 10

SmartKarrot

APRIL 18, 2023

“When the customer comes first, the customer will last.”- Robert Half Scaling a customer success team is essential for Saas and technology companies to be able to successfully derive value to customers through their product and service offerings.

Customer Success 10

Customer Success Net Promoter Score Touchpoint Measurement 10

Team Support

DECEMBER 8, 2023

Outline the essential features you require, such as knowledge base capabilities, live chat, omnichannel support, and integrations. Scalability Opt for customer support software that can grow with your business. As your customer base expands, your support needs will likely evolve. Ready to Explore Your Best Options?

Omnichannel 105

Omnichannel Social Media Customer Satisfaction Customer Centricity 105

SmartKarrot

JUNE 15, 2022

Every business, whether big or small, depends on its clients, and customer success can be a huge deciding factor in the growth of your business. That is why it is essential to pursue the best customer retention strategies. Challenges with Traditional Customer Success Strategies. Lack of accountability.

Customer Success 10

Customer Success Customers Sales Customer Journey 10

ChurnZero

JULY 2, 2020

The term “customer-first” gets thrown around and cited often in the B2B world. The challenges to becoming a customer-centric company are not easy to overcome alone. It takes a village to raise a customer-centric company. Your entire organization must invest in rallying around the customer.

Customer Centricity 98

Customer Centricity Chief Customer Officer Webinar Sports 98

Totango

APRIL 30, 2021

For example, if your acquisition-related marketing and sales costs for the year added up to $200,000 and you acquired 1,000 new customers over the year, your average CAC for the year would be $200 per customer. Customer support for sales transactions. Customer engagement and adoption systems and programs.

Customer Retention 63

Customer Retention Social Media Advertising Customers 63

ClearAction

JULY 23, 2023

B2B Customer Experience Governance Lynn Hunsaker B2B customer experience governance can generate stronger growth when it’s tied-in to the way that B2B ecosystems work. B2B firms often have dedicated sales teams who pursue strong relationships with customers. Give credit where credit’s due.

Government 62

Government B2B Customer Experience Customers 62

Education Services Group

JUNE 18, 2019

What this means is that small businesses are an enormous opportunity for any B2B software as a service (SaaS) business. If you can get in on the ground floor with a small business, help them achieve success, and scale with them, you’ll set yourself up for enormous potential growth in your future. Use Technology To Your Advantage.

B2B 40

B2B Customer Retention 2018 Customer Success 40

Waypoint Group

MAY 8, 2018

Announcing our latest research-driven whitepaper: The “Silver Bullet” to Customer Health Scoring. But because today’s popular CHS methods generally rely on sophisticated modeling that is unique to each business, most “Customer Success” practitioners have found such scores to be incomplete, misleading, and difficult to action.

B2B 40

B2B Reference Books Download 40

Totango

JUNE 9, 2020

While there are obvious economic forces working that may alter the usual cash flow between B2B companies, the relationship will hold up if an exchange of value can be maintained. For the SaaS enterprise, that means adapting traditional customer renewal best practices to suit the current conditions.

Financial 62

Financial Customer Retention Customers Customer Success 62

SmartKarrot

OCTOBER 27, 2020

Of the many words constituting the SaaS-niche dictionary, one with the most enriching vocabulary is customer success. A recent study by Gartner forecasted that the enterprise customer success industry will generate a yearly revenue of approximately $300 billion. This is where your customers set an expectation from you.

Customer Success 10

Customer Success Metrics Customers Touchpoint 10

SmartKarrot

MARCH 31, 2022

Well, that is how startups and SaaS companies feel when they do not take customer success seriously. To grow a SaaS company, it is important to communicate and engage with customers as much as possible. Customer success needs to curate a good customer experience to retain customers for a long-term commitment.

Customer Success 10

Customer Success Social Media NPS Sales 10