Heart of the Customer
OCTOBER 29, 2020
Prior to the pandemic, organizations had clear strategies on how to serve their customers, working to deliver an ever-improving experience to earn loyalty. The post For B2C, Cleanliness Is the New Black appeared first on Heart of the Customer.
Customer Bliss
DECEMBER 13, 2016
He focused on four major items: A quantitative assessment of what mattered and what didn’t matter to customers. Qualitative interviews – to put the story of the experience in the customers’ voice. Understanding employee views and needs with both qualitative and quantitative approaches. They’ll deflect.
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CX Journey
JANUARY 27, 2015
We often hear customer experience professionals talk about the fact that there''s a great emphasis to - and a greater return if we - focus our efforts on the customer experience for B2C companies. While the two are different, to some degree, what do B2C and B2B companies have in common? I disagree. Linus Pauling.
Team Support
MAY 19, 2021
If you start neglecting your customers, then they’ll disperse to your competitors. It will be different for B2C businesses than for B2B. Here are 7 types of follow-up emails that help improve customer loyalty in either case: 1. It’s important to let customers’ voices be heard when discussing a product or service.
Customer Bliss
APRIL 18, 2017
Even though MSA is a B2B company, one of the interesting things about their transformation efforts is that they look to “The Amazon Experience” — B2C — as a model. She believes the ease of those B2C transactions is influencing how B2B companies need to do business. Configuring CX Leaders.
Confirmit
MARCH 12, 2019
What’s nice about this event is that we’re able to speak to people from every part of the marketing world – often the home of Customer Experience and Insight teams. This year there was a lot of emphasis on engaging with customers across both B2B and B2C markets, including gamification, brand value, social media and more.
Lumoa
NOVEMBER 30, 2022
Another great idea to explore is offering a digital sales agent that is voice-enabled. Ideally, this would allow for customer voice recognition, meaning that users may speak their request rather than type it. In turn, the virtual agent may respond with talk-back capability, allowing seamless B2C interaction.
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