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What Is Omnichannel, Anyway?

GetFeedback

And in order for brands to grow and build meaningful relationships with their customers in today’s industry, they need to be available on these various channels by adopting an omnichannel approach. What is the omnichannel approach? It’s also about optimizing the customer experience at every touchpoint.

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What New Omnichannel Trends Really Mean for Customers

Experience Investigators by 360Connext

While talk of customer showrooming and digital detraction are still big, there is a totally opposite trend happening. Retailers who once only sold online are building stores for customers to visit in real life. Becoming truly omnichannel. Customers today want to shop how they want. Customers want convenience.

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Acing Omnichannel Support in SaaS

GetFeedback

Looking at customer experience (CX) and churn in the SaaS environment from a high level, there’s one theme that stands out from the mix: The fact that we live in what’s called a “switching economy.”. The term, coined by economists, describes a current trend impacting switching brands because of dissatisfaction with their experience.

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3 Valuable Considerations for Omnichannel Transformation

Upstream Works

A transformational approach is needed, making omnichannel a top priority for IT decision makers. According to research by the Aberdeen Group ( via Forbes ), companies with strong omnichannel CX strategies retain an average of 89% of their customers. This is compared to 33% for companies with weaker omnichannel CX strategies.

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8 ways to improve customer experience in insurance industry

BirdEye

Customer experience is much more than just a buzzword, especially in the insurance industry. And that is why it is time to understand the factors contributing to customer experience in the insurance industry. Zendesk reports that 50% of consumers will switch to a competitor after one bad experience.

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How to Elevate the Customer Experience with Conversational Commerce

Lumoa

This article will explore ways to leverage conversational commerce to improve customersexperiences with your brand. Conversational commerce is all about interacting with customers through various communication tools, like live chat, chatbots, and contact centers. In This Article: What is Conversational Commerce?

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Stop Looking at Channels for the Best Omnichannel Experience

Experience Investigators by 360Connext

Free Webinar June 25th: Walking in Your Customers’ Shoes. The customer craves a truly seamless omnichannel experience. Jumping back and forth between an Android mobile phone and a Mac laptop and the PC in the office should offer the same experience. These are make or break experiences for your customers.