ShepHyken

APRIL 28, 2024

My Comment: I’ve been studying how different brands are creating successful loyalty programs. While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article. Yet, in the current economic landscape, the stakes are higher than ever.

2024 70

2024 E Commerce Article Loyalty Programs 70

Experience Matters

JANUARY 20, 2015

This report provides specific examples of how these companies’ CX efforts have created value for both their customers and for their businesses. We also highlight their best practices across the four customer experience competencies—purposeful leadership, compelling brand values, employee engagement, and customer connectedness.

2015 108

2015 Customer Connectedness Net Promoter Score 2014 108

Russel Lolacher

JUNE 15, 2021

We spend so much time and money on understanding our customers to better get money from them, it’s worth the effort to understand our employees to better provide value for them and the company. This exercise helps businesses step into their customer’s shoes and see their business from the customer’s perspective.”

Employee Experience 128

Employee Experience Customer Service Net Promoter Score 2021 128

Quadient

OCTOBER 28, 2021

The common theme in customer experience trends is acceleration. It reflects not only new demands for digital agility and analytics but also a focus on the implementation of customer journey mapping and other customer-centric tools. Annette Franz, Chief Experience Officer, CX Journey, Inc. . .

Customer Experience 52

Customer Experience 2021 Customer Journey Mapping 2020 52

Magellan Solutions

JULY 11, 2023

The customer experience (CX) is of utmost importance because it impacts the following: Client retention Reputation Customer loyalty Overall business success Businesses need to create lasting interactions rather than simple transactions. Understanding the brand’s purpose ensures the BPO can represent the company well.

Customer Experience 75

Customer Experience Net Promoter Score E-support Customer Satisfaction 75

Lumoa

MARCH 20, 2018

If you want to know, how B2C CX is different from B2B CX, check: this insightful article written by Lynn Hunsaker " The big difference between B2B customer experience and B2C " in MarketingMag Brand experience Brand experience is how you design, see and want your customer experience to be. So let’s start!

Net Promoter Score 114

Net Promoter Score Customer Experience CEM B2C 114

Call Experts

FEBRUARY 19, 2020

CX is the sum of all the moments your customers share during their entire customer journey. Improving this experience is about developing an emotional connection to create a brand perception of your company. Customer Perception. How to Provide Personalized Customer Service. Customer Journey Mapping.

Customer Experience 80

Customer Experience Contact Center Call Center 2018 80

Customer Guru

MARCH 7, 2018

Apart from being an insightful customer experience strategist, she has served as the VP of Marketing and Director of Marketing in various startups across geographies. She has also successfully led customer experience, content, brand, and product strategies across various B2B organizations. It’s going to drive everything.

Communication 62

Communication Customer Experience Marketing Customer Journey Mapping 62

SurveySensum

FEBRUARY 20, 2024

Optimize your Customer Journey The customer journey includes multiple touchpoints and interactions that can be optimized to improve the journey and customer experience. How? – By creating customer personas and customer journey mapping.

Customer Satisfaction 52

Customer Satisfaction Touchpoint Social Media Customer Centricity 52

SurveySensum

FEBRUARY 20, 2024

Optimize your Customer Journey The customer journey includes multiple touchpoints and interactions that can be optimized to improve the journey and customer experience. How? – By creating customer personas and customer journey mapping.

Customer Satisfaction 52

Customer Satisfaction Touchpoint Social Media Customer Centricity 52

Think Customers

DECEMBER 13, 2021

In 2020, brands discovered how empathy can drive profitability and win lifetime loyalty, even during trying times. Fast forward to 2022—successful brands who continue to grow, innovate, and advance in the digital space need to answer the question: Are we sticking to the human side of the experience?

Roadmap 52

Roadmap Metrics Customer Journey Customer Journey Mapping 52

ijgolding

MARCH 20, 2018

My background was call centers and phone-based customer contact and I was one of a small team of people working with clients like AT&T, FedEx, IBM to improve their phone-based customer services. While I was there, the agency started working with something called experience-based branding.

Culture 61

Culture 2004 Customer Journey Mapping Customer Centricity 61

Lumoa

MARCH 20, 2018

If you want to know, how B2C CX is different from B2B CX, check: this insightful article written by Lynn Hunsaker " The big difference between B2B customer experience and B2C " in MarketingMag Brand experience Brand experience is how you design, see and want your customer experience to be. So let’s start!

Definition 64

Definition Net Promoter Score Customer Experience CEM 64

SuiteCX

MARCH 22, 2017

Brands are all touting customer experience but most are failing. Brands think they understand customer experience because they have Customer Data, and even Big Data. In fact, your behavioral data alone isn’t enough to help you understand your customer experience. Now you need to listen and innovate.

Net Promoter Score 45

Net Promoter Score Customer Experience Customer Journey Mapping Social Media 45

Experience Matters

DECEMBER 15, 2015

We agree and believe that customer experience is a reflection an organization’s culture and operating processes. We saw a surge of interest in the topic of culture in 2015, and we expect even more executives to begin the long-term journey of culture change in 2016. Customer Journey Designing. Emotion Arising.

2016 91

2016 Customer Experience Customer Connectedness 2015 91

SuiteCX

MARCH 22, 2017

Brands are all touting customer experience but most are failing. Brands think they understand customer experience because they have Customer Data, and even Big Data. In fact, your behavioral data alone isn’t enough to help you understand your customer experience. Now you need to listen and innovate.

Net Promoter Score 40

Net Promoter Score Customer Experience Customer Journey Mapping Social Media 40

SurveySensum

FEBRUARY 10, 2022

Did you know that 48% of your unhappy customers are likely to complain about negative experiences with brands to 10 or more people? How can you convert these unhappy customers into brand advocates or encourage your promoters to do the positive word of mouth and bring referrals? Identify the high impact journey.

NPS 52

NPS Net Promoter Score Touchpoint Feedback 52

SurveySensum

FEBRUARY 3, 2022

Did you know that 48% of your unhappy customers are likely to complain about negative experiences with brands to 10 or more people? How can you convert these unhappy customers into brand advocates or encourage your promoters to do the positive word of mouth and bring referrals? Identify the high impact journey.

NPS 52

NPS Net Promoter Score Touchpoint Feedback 52

Kustomer

FEBRUARY 18, 2021

To help CX leaders on their journey to building a successful team and finding the right talent, John discusses the importance of hiring the right people who enhance the customer experience. All too often, executives create these company values and paste them on a wall but forget about them as soon as the first meeting comes around.

Hotels 59

Hotels Customer Journey Mapping Culture Leadership 59

Ian Williams

MARCH 19, 2020

But I’ve done both… two different ways of doing Customer Journey Mapping as an information gathering exercise. The large advertising agency, brand agency, one of the biggest in the country saw that as a threat. Ian: Oh really? ”, and they went out and produced some amazing advertising.

Leadership 52

Leadership Consulting Financial Customer Experience 52

Kerry Bodine

JUNE 25, 2017

Customer Journey Mapping — August 16 & 17. Whether you’re just getting started with customer journey mapping or looking for a methodology refresh, our two-day interactive workshop will help you develop the skills and know-how you need to effectively employ journey mapping within your organization.

Workshop 4

Workshop Customer Journey Mapping B2C Customer Journey 4

SmartKarrot

SEPTEMBER 25, 2020

Did you know that over 86% of the buyers are willing to pay more for great customer experience? In fact, a Walker study found that by the end of 2020, customer experience will overtake price and product as the key brand differentiator. There is a stronger alignment between customer success and sales of your business.

2021 8

2021 Customer Success Customer Journey Mapping Net Promoter Score 8

SmartKarrot

SEPTEMBER 25, 2020

Did you know that over 86% of the buyers are willing to pay more for great customer experience? In fact, a Walker study found that by the end of 2020, customer experience will overtake price and product as the key brand differentiator. There is a stronger alignment between customer success and sales of your business.

2021 8

2021 Customer Success Customer Journey Mapping Net Promoter Score 8