Remove Brand Values Remove Consulting Remove Customer Centricity Remove Loyalty
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5 Ways to Improve Customer Loyalty and Skyrocket Sales

Joe Rawlinson

If there’s one thing that always bears on the mind of businesses, it is this: What drives a customer to come back for more? In this day and age, where cut-throat competition is rife, brand loyalty is as elusive as a dream. Even so, do there really exist enough ways to make customers visit your business and buy again?

Loyalty 107
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Collecting Customer Data While Maintaining Trust: The Personalization Privacy Paradox

Second to None

Salesforce’s 2018 “State of the Connected Customer” report revealed that 62 percent of customers are more afraid of their data being compromised now than they were two years ago. [1] Rooted in the core of the paradox, customers want companies to use their data with good intentions. The Personalization Privacy Paradox.

2018 86
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Customer Experience Articles

ClearAction

Peruse ClearAction articles, podcasts and webcasts, and ask how these best practices can be customized to your specific needs. 81% of companies with strong capabilities and competencies for delivering customer experience excellence are outperforming their competition.(1). Customer Experience Strategy : Exploring Success Factors.

Article 48
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CX Initiatives: What if Employees Are Not On Board?

Beyond Philosophy

HR execs and consultants would say that what is needed is a higher level of employee engagement. Engagement is principally about fit, alignment, and productivity; so, more is needed to optimize customer experience. Reversing the Momentum of Dysfunctional Customer Information: Three Benefits of a Customer-Centric Approach to Data.

2006 68
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11 Customer Experience Trends for 2016 (The Year of Emotion)

Experience Matters

We agree and believe that customer experience is a reflection an organization’s culture and operating processes. As this happens companies will need to earn loyalty more frequently and ensure that customers get value from the things that they purchase. Employee CX & Empathy Training. CX Profession Maturing.

2016 91
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What Is Brand Equity and How to Measure It?

Second to None

To put it in a nutshell, brand equity can be defined as a value of a brand in terms of how customers perceive that particular brand and feel about it based on their experiences with it. However, saying that brand equity and brand value are synonyms would be a simplification.

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How to get Started on Customer Experience Transformation

SuiteCX

Everyone is talking about customer experience and most companies have NPS (net promoter scores) and CSAT (Customer Satisfaction ) scores , but don’t confuse this with making CX a business priority for your company. If customer experience is important companies need to be investing in things that actually impact the customer experience.