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The time is now for omnichannel retail: 2021 consumer trends

delighted

Omnichannel retail will be the new normal. The unprecedented conditions caused by the coronavirus pandemic threw the spotlight on a trend that has been around for over a decade: omnichannel. Omnichannel retail not only implies a brand’s presence in multiple channels (e.g.

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Omnichannel eCommerce for SMBs: How to Do It Right

CSM Magazine

As a result, brands and retailers have to be increasingly aware of reaching consumers through different channels. With omnichannel eCommerce, you have access to two channels that can bring your customers together. What Is Omnichannel eCommerce? How Can You Implement Omnichannel eCommerce For Your Business?

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Delivering Exceptional Experiences In The Real World

CSM Magazine

Transcom’s Andras Bacsa (Product Director, Omnichannel & Conversational AI) provided some insight into how Transcom – a global outsourcing company – were taking advantage of the transformative potential of AI-powered machine translation in breaking down language barriers and democratising customer support.

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3 Tips Brand Marketers Can Use When Marketing During a Pandemic

Hallmark Business Connections

If you’re a brand marketer, that meant pivoting your strategy to account for the “new normal,” tossing out (or heavily revising) now-defunct messaging, and collaborating with teammates over Zoom rather than in person. If this sounds too old-fashioned when marketing to Millennials or GenXers, think again. Take an omnichannel approach.

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What Your Luxury Retail Brand Can Gain From Mystery Shopping

Second to None

Luxury retail is a space dominated by brands with consistently great reputations, because trust serves a foundational pillar in the relationships formed between consumers and brands. While in the past interactions between luxury brands and their consumers were dominated by the in-store associate. 1] [link].

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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Gas, grocery, fashion, technology… and probably more. In fact, 56% of customers are more likely to buy from a brand if they belong to their loyalty program. According to Bond Brand Loyalty’s 2022 Loyalty Report , a new variable has entered the game that changes how customers view loyalty—that the “brand is loyal to me.”

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Improve the Omnichannel Experience, Reduce Customer Effort

CX Journey

How would your customers rate your omnichannel experience? If you're thinking about reducing customer effort, one of the most impactful ways to do so is to take a look at your omnichannel experience. Let's start with defining multichannel versus omnichannel. To them, you appear as one brand from channel to channel.