Currency Alliance

APRIL 15, 2024

The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. They’re a low-cost incentive compared to other forms of incentives such as discounts, cashback, affiliate marketing offers, or paying for search traffic from Google.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Beyond Philosophy

OCTOBER 30, 2017

Studies show that Airbnb’s market share is growing, especially among travelers aged 40 and under. But will I stay at Marriott every time I travel so I can save up enough points to bid on this package? But true loyalty can’t be bought with rewards perks. Does a better rewards program help? What about you?

Hotels 127

Hotels Travel Rewards Programs Loyalty 127

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. What really stood out is which brands were pulling off these feats.

Magazine 52

Magazine Loyalty Innovation 2020 52

CSM Magazine

JUNE 17, 2021

The study also reveals that the customers having positive emotions for certain brands are more likely to be loyal. However, the rewards and gifts shouldn’t be limited to occasions only. Such reward programs and incentives profoundly influence a customer’s view of your business emotionally and they continue buying from you.

Social Media 98

Social Media Advertising Rewards Programs Consumers 98

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Oracle

APRIL 8, 2021

Welcome to Experience TV, a LIVE show on social channels about the economic revolution we’re living through, the Experience Economy, where brands compete on the quality of their customer experiences. The Markie Awards program recognizes excellence in marketing, sales, service, and commerce.

Loyalty Programs 52

Loyalty Programs Loyalty Customer Relationships Rewards Programs 52

Inbenta

JUNE 30, 2021

Chatbot examples in the travel & leisure industry. Chatbot examples in the travel & leisure industry. A lot of the questions were related to Covid-19 local and travel restrictions, PCR tests, flight cancellations and status and so. TravelClub is the leader reward program in Spain with over 6 million subscribers.

Insurance 105

Insurance Airlines Travel Healthcare 105

Currency Alliance

JUNE 11, 2019

Part of the solution is to take on some of the characteristics of a challenger bank – but that space is already crowded with lookalike competitors, and straying too far along this path may create branding problems for a venerable institution. This led many banks in Europe to close their rewards program over the past three years.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Optimove

OCTOBER 17, 2019

This model is an excellent opportunity to earn regular and predictable revenue while strengthening relationships with customers and building brand loyalty. These can be divided into two major categories; Content-based subscription – services that offer exposure to content such as TV programs, music streaming, online magazines, etc.

Rewards Programs 63

Rewards Programs Magazine Loyalty Social Media 63

Currency Alliance

JUNE 11, 2017

From the customer perspective, it amounts to a Revolution – where brands are finally giving into what has been a ‘peaceful demonstration’ gaining momentum for several years – namely that it is too difficult to accumulate much value among so many incompatible loyalty point currencies/programs – so consumers quit.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Travel 52

Qualtrics

APRIL 22, 2020

People are changing the way they shop, how they can travel, where they eat, how they work, and how they stay in contact with loved ones. Across every industry, how you respond to the crisis and these seismic shifts in behavior will have a lasting impact on how your brand comes out the other side.

Hospitality 29

Hospitality Retail Rewards Programs ROI 29

SmartKarrot

APRIL 20, 2022

From apparel brands to food delivery platforms, almost all B2C businesses offer loyalty programs; and a majority of them are a huge hit. But, implementing these programs in Business-to-Business (B2B) environments can be a little different. Let’s start with understanding what the B2B loyalty program is and how it works.

Loyalty Programs 11

Loyalty Programs B2B Loyalty Rewards Programs 11

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. We believe these trends will occupy most brands’ efforts during 2019. The loyalty program is not a barnacle that has been attached to the business. A loyalty program should be relevant to 80% of customers.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

DECEMBER 13, 2018

As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Reward programs still have an important part to play in this effort; but they are only part of the picture. Big brands mimicking strategies pioneered by upstart challengers. in 2017[ii].

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Currency Alliance

SEPTEMBER 5, 2018

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. Powerful consumer brands, meanwhile, are building their own coalitions. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii]. Trust issues.

Loyalty 36

Loyalty Consumers Brands Airlines 36

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. as some of the major causes.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Kitewheel

MARCH 25, 2019

What changes has your business made this year to improve the experience customers have with your brand? The fact is that while many marketers are trying to connect data and tear down silos, this requires organizational buy-in that usually only comes with customer journey thinking. Get all of your CX data connected.

Hotels 76

Hotels ROI Customer Journey Retail 76

Retently

MARCH 18, 2019

After all, brands with high customer retention are usually companies with high NPS score. Market Leaders’ NPS Scores. Given that an NPS score averages between -100 and 100, it’s clear the NPS scores of these top companies match their brands’ level of popularity. Of course, besides doing that, you also need to track your results.

Net Promoter Score 133

Net Promoter Score NPS Customer Retention Loyalty 133

Currency Alliance

JUNE 19, 2019

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Currency Alliance

OCTOBER 29, 2019

To derive far greater profits from loyalty programs, brands should reappraise the way they issue loyalty rewards. It also means building more value into the loyalty program, through personalized offers and partnerships with complementary brands, that make your currency easier to earn, and more rewarding to burn.

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. TechCrunch reports that brands such as Airbnb, Disney, and Twitter have seen a 75% reduction in development lead times by migrating to microservices[i]. Today, no brand need submit themselves this risk. Campaign Management. Points Bank.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58

SuiteCX

JANUARY 19, 2015

Opinion of the brand was declining. Renewal rates were declining. Key Learning: Bringing in partners is a good way to shore up limited resources during a major implementaDon.

Customer Journey Mapping 40

Customer Journey Mapping Customer Journey Insights 2014 40

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. The result of this, if done well, will not be a radical shake-up of the entire market.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52