ClearAction

DECEMBER 16, 2017

Customer Centric Decisions Lynn Hunsaker. Do you have a customer-focus creed? In the conference room of a company I visited recently a poster served as a clear reminder for customer centric decision-making. Customer experience management is a discipline that’s sorely needed in every industry.

Customer Centricity 54

Customer Centricity CEM Customers Culture 54

ClearAction

DECEMBER 14, 2017

Customer Care … Customer Relationship Management … Customer Experience — what’s the difference? All of these terms are components of customer experience management (CEM), which is the broadest and deepest way of viewing customers and their role in the success of any organization (for-profit, non-profit, or government).

Customer Care 59

Customer Care CEM Customer Experience Net Promoter Score 59

Beyond Philosophy

NOVEMBER 10, 2014

The best way to emphasize improving the Customer Experience is to tie rewards to it. It is critical to include all departments in the definition of KPIs that are Customer-focused, and then align those goals across your organization. 4 Ways to Gain Customers’ Trust in Data Security.

Net Promoter Score 118

Net Promoter Score Customer Experience CEM Customer Centricity 118

Beyond Philosophy

NOVEMBER 6, 2014

All organizations are on a journey from being Naive to Natural in the way they focus on the Customer, passing through each of four stages: Naïve, Transactional, Enlightened, and Natural. Naïve companies are the least customer-focused and Natural companies are the most customer-focused.

Net Promoter Score 163

Net Promoter Score Customer Centricity CEM Social Media 163

Beyond Philosophy

OCTOBER 28, 2014

Overlook this, however, and you are not likely to end up with the Customer focus you seek. This post is the second in a series of nine posts looking at the different parts of the organization contributing to Customer Centricity. Naïve companies are the least customer-focused and Natural companies are the most customer-focused.

Net Promoter Score 120

Net Promoter Score Customer Experience Customer Centricity CEM 120

Beyond Philosophy

OCTOBER 28, 2014

Overlook this, however, and you are not likely to end up with the Customer focus you seek. This post is the second in a series of nine posts looking at the different parts of the organization contributing to Customer Centricity. Naïve companies are the least customer-focused and Natural companies are the most customer-focused.

Customer Experience 136

Customer Experience Multi-Channel CEM Customer Centricity 136

Smith+co CX

OCTOBER 20, 2021

The opportunity for Corona was to really stand out through the brand and customer experience against a sea of sameness and dullness in the B2B energy world. Smith+Co began by conducting qualitative and quantitative research (using our proprietary CEM+ Survey) with the loyal customers. What we did.

B2B 36

B2B Customer Experience Marketing CEM 36

PeopleMetrics

JULY 10, 2018

Listen to any company in almost every industry, and you’ll undoubtedly hear phrases like customer-centric and customer-focused touted as top priorities. He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform. But what does that exactly mean?

Customer Centricity 66

Customer Centricity CEM 2001 Touchpoint 66

Beyond Philosophy

OCTOBER 6, 2014

Whatever the case is for your organization right now, I can tell you this: The most Customer-centric organizations have quite different answers than the majority of companies. When we look at the answers, we often determine whether a company is more Customer-focused or more product or internally focused.

Customer Experience 154

Customer Experience Net Promoter Score Customer Centricity CEM 154

Beyond Philosophy

OCTOBER 24, 2014

Downie said that the focus is often on getting all the objective parts right but not focusing on the emotional parts of the experience. Since we know over 50% of the Customer Experience is emotional, he would start with a Customer focus as his basis for design, with a particular emphasis on the interaction with the Customer.

ROI 119

ROI 2014 CEM Webinar 119

Beyond Philosophy

OCTOBER 24, 2014

Downie said that the focus is often on getting all the objective parts right but not focusing on the emotional parts of the experience. Since we know over 50% of the Customer Experience is emotional, he would start with a Customer focus as his basis for design, with a particular emphasis on the interaction with the Customer.

ROI 75

ROI Net Promoter Score CEM 2014 75

Beyond Philosophy

OCTOBER 20, 2014

My second book, “ Revolutionize your Customer Experience ” revealed new research that showed all organizations are on a journey from being Naive to Natural’ in the way they focus on the Customer. What Your People Need to be More Customer Focused. I will start with the first area: People.

Customer Centricity 114

Customer Centricity Employee Experience CEM Culture 114

Clarabridge

SEPTEMBER 28, 2015

By Koren Stucki, Vice President CEM Consulting. Response rates for the typical customer survey have been dropping over the past 20 years. That’s frustrating for businesses that want to have a customer focus, because surveys are a great way to get specific, solicited feedback on your brand.

CEM 73

CEM Reference Brands Consulting 73

Beyond Philosophy

OCTOBER 8, 2014

Competition is great for Customer Experience. The more options there are for mobile payments, the less tolerant Customers are for providers that lack Customer-focus, forcing all the providers to improve their Customer Experience. If you would like to follow Beyond Philosophy click here.

Net Promoter Score 110

Net Promoter Score Customer Centricity Social Media CEM 110

ClearAction

FEBRUARY 7, 2016

Customer Experience Strategy : Exploring Success Factors. Customer-Focused Marketing. Building a Customer-Centric Culture. The Impact of Customer Experience Interaction. Employee Engagement in Superior Customer Experience Build a Sustainable Strategy for Customer Experience Management.

Article 48

Article Customer Experience 2009 White Paper 48

ShepHyken

MAY 20, 2019

20 Ways to Improve Customer Experience Management by Call Centre Helper. Call Centre Helper) Our panel of experienced managers discuss how you can improve customer experience management (CEM) after we quickly define what is meant by the term. This excellent article by Jeff Toister reminds us of the importance of being on time.

Article 22

Article 2019 Customer Service CEM 22

Experience Investigators by 360Connext

MARCH 12, 2018

Sometimes becoming a more customer-focused organization happens with a few baby steps. Then soon enough, we begin resenting that other team – the one who makes our jobs more difficult. Then we slide right back to where we were before DAY ONE. But all is not lost!

Customer Centricity 137

Customer Centricity Customer Journey Mapping Culture Workshop 137

Beyond Philosophy

JULY 5, 2015

In building relationships with customers, and value for them, my long-time observation is that most organizations tend to progress through several stages of performance as they are becoming truly customer-centric: a) customer awareness, b) customer sensitivity, c) customer focus, and d) customer obsession.

Customer Centricity 111

Customer Centricity Banking Airlines Customers 111

Wootric

JUNE 13, 2019

Customer experience enablement is an holistic approach to improving CX by making foundational changes to both customer-facing and internal processes within a company. It is worth noting that approach is sometimes known as customer experience management (CXM or CEM). So many acronyms! Source ).

Customer Experience 69

Customer Experience Communication CEM B2B 69

Beyond Philosophy

JULY 30, 2015

If you enjoyed this post, you might be interested in the following blogs: Are You Deliberate with Your Customer Strategy or Just Taking a Chance. Designing A Customer-Focused Process. Why Most Customer Experience Programs Fail. Are You Inside-Out or Outside-In?

Customer Experience 159

Customer Experience Hotels Airlines Customers 159

Beyond Philosophy

JUNE 11, 2015

Additionally, and again like Asda, these chains have said they will go back to the basics: clean stores, well-stocked shelves, reduced checkout time, clearly marked sale items, and creation of a more customer-focused culture.

Loyalty Programs 109

Loyalty Programs Loyalty Airlines Retail 109

Ian Williams

JUNE 10, 2019

Many of these activities can be IT driven, who as non customer-focused individuals, might not have the interests of the customer at heart. The result can potentially be technology that aims to drive down costs, but which is massively underutilised, as it does not provide customers with a great experience.

Customer Journey Mapping 40

Customer Journey Mapping Customer Experience Customer Journey Banking 40

ReviewTrackers

AUGUST 6, 2020

It teaches any marketer how they can work well with their sales team, which I think is such a powerful skill to have — and also how to create really strong content, keeping your customer, SEO, and the buying funnel in mind.

Marketing 114

Marketing Social Media Advertising Workshop 114

Experience Matters

APRIL 7, 2015

Our mission to provide customers with the best insights possible empowers each of our employees, regardless of their role in the company, to continually think of new ways to improve the customer experience. While this customer-focused philosophy is evident in our work culture, it’s also at the core of each of our products.

2015 97

2015 Multi-Channel 2014 CEM 97

Customer Alignment

DECEMBER 18, 2017

Ease and efficiency won’t make customers stick around; emotion will and they will pay for a good one. Think Smiling Companies, Happy Customers. Image courtesy of Pixabay

2017 45

2017 2018 Chief Customer Officer NPS 45

ClearAction

JANUARY 14, 2015

Contact the author, Lynn Hunsaker , to find out how to customize these insights to your situation. If you currently manage CEM and work for a B2B company, please join the new Business-to-Business Customer Experience Management LinkedIn Group! B2B Customer Experience Management Examples.

Customer Experience Management 97

Customer Experience Management Customer Experience Management B2B 97

Beyond Philosophy

DECEMBER 23, 2015

While colleagues such as Jeanne Bliss, Tony Zambito, Maz Iqbal and Bob Thompson, and consulting organizations such as Forrester, Aberdeen, and Strativity, have done much to flesh out the customer-centric contributions and responsibilities of a corporate CCO, what is becoming recognized is that the function requires greater education, understanding, (..)

Chief Customer Officer 100

Chief Customer Officer Customer Centricity Consulting Loyalty 100