Communication Customer Centricity Customer Change Insights 
Totango
NOVEMBER 27, 2023
Efficient and seamless workflows According to the Forrester report, as sustainable growth becomes a priority, B2B organizations need enhanced workflow automation and digital strategies that leverage customer data to: Customize communications and recommendations. Customer health. Usage statistics and patterns.
Beyond Philosophy
JANUARY 16, 2018
A recent article on corporate customer-centricity by a prominent market research firm made the case for this type of culture as “the most effective way to meet customers’ changing needs.” The author had several suggestions for building customer-centricity. Michael Lowenstein, Ph.D.,
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ShepHyken
OCTOBER 27, 2023
Transparent Pricing and Flexible Agreements Customers appreciate transparency in pricing and flexible lease agreements, so be sure to clearly outline the costs involved, including any additional fees for amenities or services.
C Space
MARCH 12, 2020
The bigger risk is that the customers you lose may never return, limiting your future growth potential. Companies who get their core customer and a have an open line of communication with them can respond to market changes in ways that are relevant to their customers. Looking for more Outside In thinking?
Customer Bliss
APRIL 27, 2018
In every silo’s pursuit of becoming customer centric, the cumulative effect may be causing survey fatigue and frustration to your customers who are receiving them. Take an inventory of all the surveys that go out to customers, when and why. This can be a painful process, but it is also necessary.
Answer Dash
NOVEMBER 21, 2018
Disruptive businesses like Netflix realised this early on and created intelligent algorithms which were able to predict and recommend what customers might want to watch next. In contrast, Blockbuster ignored customers’ changing viewing habits and the wider industry disruption taking place and was forced to file for bankruptcy in 2010.
Amity
OCTOBER 3, 2016
The biggest challenge here is that many CSMs don’t know the actions they should take to help their customers achieve the business outcomes they want. They don’t have the strategies, processes, and methods they need to help their customers change the way the customer does business.
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