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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

While traditional customer feedback is a goldmine of insights that can drive business growth, a substantial portion of this valuable feedback lies in unstructured data. Emails, social media posts, customer reviews, call center transcripts, and open-ended survey responses—all hold crucial information about customer sentiment and preferences.

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How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

The main ethos is this: what if we could split our customers into distinct groups—based on specific factors—so we can learn how to market our products to the right people? The 4 Types of Market Segmentation with Examples There are four common types of strategies that businesses use to segment their customer base.

Marketing 260
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Decoding demographics: Best audience insights tools for maximum reach 

BirdEye

With audience insights tools, you gain a competitive advantage, ensuring you hit the bull’s eye with every piece of content you produce. Additionally, audience insights tools can provide information on customers’ beliefs, values, lifestyle preferences, cultural insights, etc., enhancing the depth of your marketing approach.

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How to Create Buyer Personas: All You Need To Know

SurveySensum

This enhances customer engagement and builds stronger connections with your audience. Competitive Advantage: Businesses that invest time in creating and using customer personas gain a competitive advantage. How to Create an Ideal Customer Persona? Which tool is used for customer persona?

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Building Lasting Connections: The Power of Customer Loyalty in Retail

SurveySensum

According to the Brand Keys Customer Loyalty Engagement Index , a 7% increase in customer loyalty can result in a significant increase of up to 85% in the money customers spend over their lifetime. Boost Customer Loyalty with Surveys – Request a Demo 7 Best Practices for Building Customer Loyalty in Retail?

Retail 52
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5 Tips to Master Financial Services Online Reputation Management

BirdEye

Ever since they started using Birdeye’s all-in-one platform, it boosted its online presence and increased its customer base. Competitive advantage A positive reputation management can set a financial services business apart from competitors. Watch the Free Demo Now.

Financial 105
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7 Proven Customer Retention Strategies Every Retailer Should Know

SurveySensum

This level of customization goes beyond just preferences and lets customers create truly unique products that resonate with their individual styles. Building Meaningful Loyalty Programs By leveraging customer feedback you can create meaningful loyalty programs that cater to the expectations and preferences of your customers.