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Top 13 marketing channels for your business

BirdEye

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. This blog post deals with everything you need to know to leverage the right channels and boost your business revenue.

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The Biggest Challenges For Businesses Wanting To Attract And Retain Customers

CSM Magazine

Consistently delivering valuable content that educates, entertains, or informs your audience can help attract new customers and keep existing ones engaged. Stay Flexible and Open to Innovation Regularly review and update your technology stack to ensure it meets your business needs and customer expectations.

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Marketing predictions CMOs need to consider in 2018

Alida

CMOs will turn this [year] into an opportunity to remould their organization to be customer obsessed, prioritizing talent that can conceptualize innovation and growth, and farming execution-oriented specialist work out to partners,” Michael Barnes, Forrester VP and research director, tells CMO. CX goes mobile. VR and AR steal the spotlight.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. A disloyal generation?

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5 Lasting Effects the 2020 Sports Season Cancellations Will Have on Fan Expectations

Maru Group

As nearly every major global sporting event has been canceled or suspended because of the coronavirus, sports fans are having to adapt and find new ways to channel their energy. When the rescheduling of The Masters hit fans hard, Turner Sports found a way to innovate. It’s a new type of entertainment.

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How Customer Experience is shaping during COVID-19 with ‘New Normal’

SurveySensum

In times of such crisis, where consumers are still adapting to new lifestyles, marketers must proactively reach out to them and respond to the needs. They are spending hours on streaming platforms for entertainment, social media to connect with the outside world, e-commerce portals for shopping, delivery apps for food, and so on.

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Voice Activated Customer Experience

CXApp

What Voice Activation and Modern Voice Assistants Mean for Business Voice-activated technologies will revolutionize not just the consumer market, but the business world too. Voice-first devices, if you will, are part of a new channel called the voice market or voice ecosystem. There are several ways this can be approached.