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Top 5 Customer Service & CX Articles for Week of April 14, 2024

ShepHyken

Balancing Customer Loyalty in an Age of Growing Business Costs by Tom Behnke (Retail TouchPoints) Consumers again and again have propped up the economy, fueling consistently strong growth in ecommerce and giving the retail industry an important edge in otherwise dark times.

2024 73
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Delighting for Dollars… How Improving CX Increases Loyalty for Leading Retailers

Interactions

For large retailers, this question is of paramount importance, especially during the holiday shopping season. . A recent study found that 50% of loyal customers will make more purchases with their preferred retailer and 60% of those loyal customers are more likely to purchase more frequently. Retailers are investing in improving CX.

Retail 62
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Delighted’s retail customer experience guide for 2021 and beyond

delighted

Historically, the backbone of retail has been predicated around selling goods from a physical location. In the pre-internet days, department, warehouse, discount, big box, and mom-and-pop stores were where consumers would purchase goods for personal use. However, the world of retail is evolving. What is retail?

Retail 70
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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? Salesforce research says consumers like us belong to 4.3 loyalty programs on average. McKinsey agrees, saying that “earn and burn” transactional rewards programs aren’t enough to retain loyal members.

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Delighted's retail customer experience guide for 2020 and beyond

delighted

Historically, the backbone of retail has been predicated around selling goods from a physical location. In the pre-internet days, department, warehouse, discount, big box, and mom-and-pop stores were where consumers would purchase goods for personal use. However, the world of retail is evolving. What is retail?

Retail 40
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Why Customer Experience Is The Real Driver Of Brand Success?

SurveySensum

It’s not just about the product or service; it’s about every interaction and touchpoint a customer has with a brand. This is due to the fact that a greater experience fosters stronger loyalty, converting consumers into promoters with a lifetime value of 6 to 14 times – Bain & Company, Are you experienced?

Brands 83
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Consumer banking: money can’t buy loyalty

Currency Alliance

Many consumers now ‘multibank’[iii], keeping their traditional provider on-hand for the same reasons they always did, but branching out in search of enhanced value. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do. Extra what?

Banking 40