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Advance from Personalization to Customer Journey Orchestration

Pointillist

By Steve Offsey The goal of customer journey orchestration is to improve journey outcomes by enabling the most relevant interactions in the context of each customer’s goals and their overall experience. What is Customer Journey Orchestration?

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How to Calculate Customer Experience ROI

Pointillist

By Swati Sahai The importance of calculating your customer experience ROI cannot be overstated—how will you build, measure and regularly optimize your customer experience efforts if you don’t know the return on your CX investments? But the revenue impact of customer satisfaction can and must be measured.

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How to Pick the Best Customer Journey Analytics Platform for Your Needs

Pointillist

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. But, once you begin to look into customer journey analytics at a deeper level things become much less clear.

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7 Effective Ways to Improve Your Online Customer Service

Kustomer

Even if you have a great quality product, you won’t be able to capture the market share you deserve if your team doesn’t provide a service worthy of retaining your customers and developing a loyal customer base. . Doing business online involves interacting with customers across multiple touchpoints.

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Community for every CS team: High-touch, tech-touch, and beyond

inSided

When Cognite faced these challenges, they decided that building a Customer Community would solve these problems by creating a unified customer digital experience. How do you unify your customer journey and tech stack to create a frictionless digital experience for your customers? Here’s how they did it.

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What is Customer Communications Management?

Ecrion

Now that you have a little better understanding of the big picture, let’s look at customer communications management in a little more detail so you’ll have a greater understanding – and appreciation – of what a good CCM solution can do for you. The Documents of Customer Communications Management.

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What is Customer Communications Management?

Ecrion

Now that you have a little better understanding of the big picture, let’s look at customer communications management in a little more detail so you’ll have a greater understanding – and appreciation – of what a good CCM solution can do for you. The Documents of Customer Communications Management.