BirdEye

MARCH 24, 2023

And people are four times more likely to buy when referred by a friend. This is a secret weapon that leading businesses use to transform satisfied customers into repeat businesses and zero-cost brand ambassadors. The following are a few tips to encourage referrals: Create a customer loyalty program.

2023 98

2023 Return on Investment Social Media Sales 98

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. Economic cycles aside, though, the real problem is that it attracts entirely the wrong sort of customer.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

ProProfs Chat

MAY 6, 2020

Retail Customer Experience Statistics. Mobile Customer Experience Statistics. Customer Experience Drives Sales Statistics. Digital Customer Experience Statistics. Customer Experience ROI Statistics. Customer Experience Through Social Media. Customer Experience & Engagement Statistics.

2020 66

2020 Customer Experience E Commerce E-support 66

Thematic

MARCH 27, 2024

Understanding the "why" behind potential churn can improve the overall customer experience (CX) and safeguard your bottom line. What is customer churn? Customer churn refers to the percentage of customers who stop doing business with a company within a given period.

Feedback 62

Feedback Net Promoter Score Customer Centricity Customers 62

Currency Alliance

DECEMBER 17, 2019

This has mostly been via low-investment, tactical approaches that increase ROI, and educate the C-suite regarding long-term strategic value. Faced by this looming ‘perfect storm’ of change, the sheltered existence, that many leading loyalty programs have enjoyed for three decades, is coming to an end. An uncertain future.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Management.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Management.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

BirdEye

OCTOBER 27, 2023

Did you know you can reduce customer acquisition costs (CAC) with business text messaging? Why is customer acquisition important? Customer acquisition is important because your business must increase its customer base and pool of repeat buyers for the following reasons: Easy word-of-mouth marketing to spread the word about your brand.

Social Media 57

Social Media Multi-Channel Advertising Customer Retention 57

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

DECEMBER 13, 2018

At first glance, this year’s Gartner CMO spend survey may not make for happy reading for loyalty marketers. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8% Firstly, loyalty tech isn’t as expensive as it used to be. Loyalty coming to new sectors. of budget, down from 6.6% in 2017[ii].

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Pointillist

JUNE 15, 2018

The answer isn’t acquiring two new customers. Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. This is the process of customer identity matching. Image Source: www.sas.com.

Customer Retention 110

Customer Retention Loyalty Programs Customer Journey Loyalty 110

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

2021 52

2021 Loyalty Loyalty Programs Travel 52

SurveySparrow

SEPTEMBER 20, 2022

Clients referring us to their friends or relatives is so much more powerful than any advertising we could ever do.”. Customer referrals and word-of-mouth is always the best form of marketing since there is immediate trust as the recommendation comes from someone similar to them. I don’t care what kind of business you’re in.

Customer Success 52

Customer Success Airlines Net Promoter Score Advertising 52

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Demand performance-based KPIs. Most loyalty programs report how many members they have.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Pointillist

MAY 23, 2018

Once your customer data is unified, then the separate pieces of data that have been collected on each individual customer must be associated through identity matching—a process that recognizes which data actually refers to the same customer. Customer Journey Orchestration: Accordant on Finding a Path to Purchase.

Customer Journey 90

Customer Journey Customer Journey Mapping Touchpoint Multi-Channel 90

Comm100

JUNE 13, 2018

This helps increase buyer confidence, and push customers through checkout faster. Digital payment methods also help retailers address a more global, increasingly mobile customer base during the shopping season. It’s All About Shipping. Recommended for you: Top 10 Live Chat Benefits You Have to Know.

E Commerce 53

E Commerce E-support Social Media Retail 53

SurveySensum

MAY 11, 2023

One way to do this is by using Net Promoter Score (NPS), a simple and widely used metric that helps businesses measure customer satisfaction, benchmark their performance against competitors, and identify areas for improvement. And the best way to improve your customer loyalty is to build a robust relationship with the customers.

NPS 52

NPS Retail Net Promoter Score Customer Satisfaction 52

ProProfs Chat

JULY 21, 2020

A study by Bain and Company found that after 10 purchases, your customers are likely to refer 50% more people as compared to one time purchasers. When you look to improve the customer journey, customers get attracted to your brand like a magnet. The more the number of customers that reach this stage, the better.

Management 52

Management Loyalty Programs Loyalty Competitive Advantage 52