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An Article On Customer Experience That Actually Makes Sense

GetFeedback

What this actually looks like will vary by company, but the goal of CXM is always to increase customer satisfaction, loyalty, and brand advocacy while cutting costs. Customer-centric culture: Your company’s brand values must align with putting the customer’s needs first and fostering customer sympathy.

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Report: The Future of Customer Experience Insights

Experience Matters

We published a Temkin Group report, The Future of Customer Experience Insights. The report identifies five trends that will redefine the value and role of customer feedback and insights. The report includes a readiness checklist for companies to assess their current customer insights efforts.

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Report: Lessons in CX Excellence, 2015

Experience Matters

This report provides specific examples of how these companies’ CX efforts have created value for both their customers and for their businesses. We also highlight their best practices across the four customer experience competencies—purposeful leadership, compelling brand values, employee engagement, and customer connectedness.

2015 108
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Report: 2015 Temkin Experience Ratings

Experience Matters

We published the 2015 Temkin Experience Ratings , the most comprehensive benchmark of customer experience. In the fifth year of the Ratings, we analyze feedback from 10,000 U.S. 2015 Temkin Ratings Benchmarks Customer Connectedness Customer experience Temkin Group Research'

2015 128
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Comcast: 5,500 New Employees Won’t Fix Customer Experience

Experience Matters

Compelling Brand Values : Brand attributes are driving decisions about how you treat customers. Customer Connectedness : Customer feedback and insight is integrated throughout your organization. Watch this video: The bottom line : Build a customer-centric culture, don’t just add people.

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CRM still a major force behind unified CX

Clicktools

It’s essential to centralize all customer information and insights in CRM. This includes feedback from surveys, support cases, sales interactions, and data collected by marketing programs and social media. Good CRM reporting with integrated feedback data will allow you to do this.

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The Future of VoC: Insight & Action, Not Feedback

Experience Matters

VoC Programs Need To Grow Up Our research shows that nearly three-quarters of large companies rate their voice of the customer (VoC) programs as being successful (only 8% say that they’ve been unsuccessful). The post The Future of VoC: Insight & Action, Not Feedback appeared first on Customer Experience Matters®.