Optimove

DECEMBER 28, 2023

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. To ensure your customers keep coming back, make a pledge to follow these marketing resolutions in 2024.

Marketing 69

Marketing 2024 Social Media Download 69

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs. A disloyal generation?

Magazine 52

Magazine Loyalty Innovation 2020 52

Second to None

APRIL 12, 2018

In order to establish a strong understanding of customer insights, restaurant managers may want to consider investing in a customer database to collect important data, key insights, and trends to better serve and suit their customers for improved business relationships and better business outcomes. Segmentation.

Insights 67

Insights Marketing Social Media Loyalty Programs 67

Oracle

APRIL 23, 2019

SmarterCX presents the Smarter Demos series , a 2-minutes-or-less look at some of the most innovative CX technologies and how they work. Is your company doing a good job of capturing customer information? Rand, I hear that you have a customer insight retail analytics solution to show me.

Demo 45

Demo Loyalty Insights 2019 45

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

PK

MAY 12, 2020

It’s increasingly important that loyalty strategies continue to evolve with customer demand, which means companies looking to re-design or launch a mobile app should keep these guidelines in mind as they incorporate their loyalty programs. members of its loyalty program, marking a 16 percent year-over-year increase.

Loyalty 52

Loyalty Loyalty Programs Apparel Rewards Programs 52

Retently

FEBRUARY 21, 2024

surveys provide actionable insights into the effectiveness of marketing strategies and boost engagement by truly valuing the voice of the customer. Survey Once you appreciate the significance of these surveys, the subsequent step is to design one that will yield the insights you’re after. An ideal “How Did You Hear About Us?”

Social Media 78

Social Media Advertising Events Insights 78

Alida

JULY 17, 2017

On July 13 2017, over two hundred Vision Critical customers, insights, marketing and CX professionals gathered in Sydney for the Asia Pacific Customer Intelligence Summit, Vision Critical’s 7th annual customer summit. To get insight from your customers, make sure that they feel part of a mutually beneficial relationship.

2017 172

2017 Customer Experience Hotels 2025 172

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. The 40-60% of less frequent customers are a far larger commercial opportunity.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

MARCH 5, 2019

Should my brand be in a loyalty coalition? Do reward points really earn loyalty? These, and other important questions, were subject of a debate held recently at the Visa Innovation Center in London, and Convened by Annich McIntosh of Loyalty Magazine. Loyalty Coalitions are Morphing into Marketplaces.

Magazine 58

Magazine Loyalty Loyalty Programs Entertainment 58

Currency Alliance

MAY 9, 2022

The next decade will see even more accelerated innovation around the API economy, and those companies that can adapt to constant change will outpace their competitors. . To help businesses on this path, we have decided to share our experience in building an API-centric loyalty platform over the years. Standardization.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

ClearAction

APRIL 18, 2020

Customer cycle time delays for payments and purchase decisions reduces productivity of your accounts receivable and sales teams, among others. Customers’ share of budget reductions and churn require costly incentives , loyalty programs, and customer success investments to maintain market share.

Customer Experience 62

Customer Experience Net Promoter Score Innovation Customer Centricity 62

Currency Alliance

MAY 9, 2019

Independent of market positioning, unique customer insight will become the primary competitive advantage. In 3-5 years’ time, the market leaders will have emerged, so now is the moment to include loyalty mechanics to get the upper-hand. Building such habits is precisely what loyalty programs do. .

Loyalty 56

Loyalty Loyalty Programs Airlines Travel 56

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

transcosmos Information Systems

OCTOBER 8, 2015

Just how important is technology to customer service at this modern age? Technology enables faster and better service that customers demand. It’s a byproduct of technological innovation. Technology helps you to improve customer experience. Technology enables you to delight customers with thoughtful gestures.

Technology 103

Technology Customer Service Social Media Loyalty Programs 103

ReviewTrackers

MAY 8, 2017

This is why more and more businesses are investing in customer experience, learning and applying industry best practices, and developing strategies in customer experience management. For more on CX: “ Customer Experience Definition — and How CX Differs from Customer Service”. Customer Experience Conferences and Events.

2017 50

2017 Events Customer Experience Customer Journey Mapping 50

ERDM

JANUARY 8, 2018

Article by Ernan Roman Featured on CMO.com Jeff Rosenfeld is the vice president of customer insight and analytics for The Neiman Marcus Group, where he is responsible for leveraging analytics to drive revenue. Rosenfeld recently participated in our “ 4 Questions for Marketing Innovators ” series. Why is this so important?

Loyalty 40

Loyalty Loyalty Programs Travel ROI 40

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Thematic

NOVEMBER 13, 2018

In this blog, we’ll discuss how to u nderstand your Voice of Customer (VOC) insights and why this is important. What are your customers actually telling you and how do you analyze this information to get to meaningful insights? A new take on Voice of Customer: driven by insights.

Voice of Customer 101

Voice of Customer Net Promoter Score ROI NPS 101

Clarabridge

OCTOBER 12, 2015

Repeat guests are given the opportunity to join Rotana Rewards, Rotana’s loyalty program. Guest participation in the feedback program is extremely high, and at times the survey response rate is at 80% of Rotana’s guests. Act and the Customer will Notice. The result? at the start to 89.2.

Customer Experience 75

Customer Experience Hotels Loyalty Programs Social Media 75

BirdEye

MARCH 24, 2023

Customer preferences and expectations keep changing, and a great development strategy can help your brand keep pace. A sound strategy will allow you to identify, incubate, and execute new business development concepts that lead to innovation, new partnerships, and better relationships with new and existing customers.

2023 98

2023 Return on Investment Social Media Sales 98

transcosmos Information Systems

OCTOBER 8, 2015

Just how important is technology to customer service at this modern age? Technology enables faster and better service that customers demand. It’s a byproduct of technological innovation. Technology helps you to improve customer experience. Technology enables you to delight customers with thoughtful gestures.

Technology 48

Technology Customer Service Social Media Loyalty Programs 48

West Monroe

JUNE 26, 2018

To maximize customer engagement and long-term sustainable benefits, utilities must proactively equip their employees with the frameworks and channels to engage customers, evaluate new tools and technologies designed to interact with customers, and adapt to ever changing regulatory requirements.

Customer Centricity 40

Customer Centricity Loyalty Programs Financial Technology 40

SurveySensum

JULY 20, 2023

To address this, we have put together a comprehensive guide that provides insights into common pain points in both digital and in-store retail experiences , providing actionable strategies to resolve them. Analyzing this feedback using powerful text analytics , they discovered important insights. The observation?

Retail 52

Retail Feedback 2023 Social Media 52