Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1
Optimove
JUNE 1, 2023
A well-documented battle of egos, bonuses, and, ultimately, optimization. We begin this three-part series with the basics – the intricacies of the modern customer journey – and shed light on its various stages and steps. Instead, customers embark on a complex journey influenced by multiple touchpoints and channels.
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