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Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1

Optimove

We begin this three-part series with the basics – the intricacies of the modern customer journey – and shed light on its various stages and steps. The (modern) Customer Journey In today’s dynamic e-commerce landscape, understanding the customer journey has become more critical than ever.

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Why You Should Build an Omnichannel Customer Experience

InMoment XI

Omnichannel customer experience refers to providing a seamless and integrated experience for customers across multiple channels or touchpoints. They aim to provide a unified experience where customers can transition between channels effortlessly, without experiencing any disconnect. But, it may not be as hard as you think.

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How AI Customer Experience Can Advance Your Business Strategy

InMoment XI

As e-commerce becomes increasingly global and competitive, business leaders understand that technology can be a valuable tool in reconnecting with consumers. In particular, Artificial Intelligence (AI) has emerged as a powerful tool, revolutionizing the way companies understand and enhance the customer experience.

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Voice of Customer Examples to Inspire Your CX Strategy

InMoment XI

What used to be limited to sending out surveys through direct feedback, the industry has evolved to include indirect and inferred customer data sources as well. This can include listening posts like customer support interactions, emails, live chats, direct surveys, online product reviews, social media comments, and more!

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Predictive Analytics Examples that Demonstrate Its Impact on Customer Experience

InMoment XI

Predict Behavior and CLV More and more retail brands are deploying predictive analytics software to forecast customer behavior and monitor market trends. The key is to connect customer experience data from every touchpoint and channel for a complete view of the customer journey. A classic example comes from Amazon.

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Decoding the Stages of Customer Journey: A Comprehensive Guide

SurveySensum

When the package arrived, she found some glitches and contacted customer support for assistance. The responsiveness and effectiveness of the support team in resolving her issue became a pivotal moment in Claire’s customer journey. Claire’s story encapsulates the essence of a customer journey.

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9 Ways Healthcare BPO Takes Advantage of Social Media

Magellan Solutions

Social Media plays an important role in all industries, especially in health care. . Healthcare leaders are now enlisting the assistance of healthcare BPO support services to help them examine the role of social media in doing busines s. 9 Ways Healthcare BPO Make Use of Social Media.