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Loyalty programs: should you issue your own points or miles?

Currency Alliance

The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Plus, many types of points are widely appreciated by customers, and are useful to the brand for scoring different customer actions while influencing behavior. This actually is not true.

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How Marketing Managers Can Benefit From NPS

Retently

From tracking the real, long-term results of a campaign to judging the potential for customers to refer your company to their friends and colleagues, Net Promoter Score is a versatile metric that belongs in any marketing manager or consultant’s arsenal.

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For A Beverage Company, The Answer To ‘How To Build Brand Reputation’ Is Better Customer Service

Magellan Solutions

“We live in a world where your online reputation can be your strongest asset or your biggest liability,” a Forbes article stated. Anybody can access the internet and write anything about you and your business. Now, the ultimate question is this: how to build brand reputation ? Many factors can influence its end-result.

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How Customer Service Can Lower Product Liability

CSM Magazine

Product liability is always a huge consideration when deciding to release a new product. What can customer service offer that alleviates concerns over possible liabilities? For starters, customer service representatives will be responding on a near daily basis to complaints about a new product.

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How to write a business plan, examples, and a free template

BirdEye

A business plan can help you attract investors, find strategic partnerships, grow your workforce, and help you establish and realize your goals. However, putting together a business plan can be daunting. It also details how the business will be financed, managed, and staffed. An outline for a business plan can be simple.

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Precision loyalty: data-led investment yields greater ROI

Currency Alliance

Most marketing efforts produce conversion rates of less than 5%, signaling a crisis of communication with a make-or-break number of potential loyal customers. I propose there is a direct correlation between this miss and customer understanding. Some companies simply don’t want to share their customer data.

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Starting A Multilingual Call Center Services For SMEs

Magellan Solutions

How to start a multilingual call center services for small businesses. You’re also likely managing employees and juggling customers at the same time. Magellan Solutions’ multi language customer service for small businesses is the missing piece for many entrepreneurs struggling to have it all. Cable TV Companies.