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5 Top Customer Service Articles of the Week 12-6-2021

ShepHyken

Each week I read many customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too. 3 Ways to Move From Customer Service to Customer Care by Patrick McCullough.

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Top 8 accounting software for small business

BirdEye

Table of contents Accounting software for small business Best small business accounting software for 2023 Frequently asked questions about small business accounting software Conclusion Accounting software for small business Small business owners often face numerous challenges, including limited resources, tight budgets, and fierce competition.

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Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs?

C3Centricity

Despite the short lifespan of a CMO, it’s not all bad news. It is therefore important that a new CMO quickly makes an impact. Another piece of good news for the head of the marketing function is that being on the executive board they have access to resources. Why is this? The Opportunities. The Challenges.

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Marketers, How Can You Keep Your Job When Most CMOs Are Losing Theirs?

C3Centricity

Despite the short lifespan of a CMO, it’s not all bad news. It is therefore important that a new CMO quickly makes an impact. Another piece of good news for the head of the marketing function is that being on the executive board they have access to resources. So just how long have you been in your position?

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How to Create a Great User Onboarding Experience That Leads to Product Adoption and Customer Success

ChurnZero

And I’m not only talking about desired outcome churn or low trial-to-paid conversion rate that occurs when new users abandon your platform before turning into customers. One of the main differences between the old and the new economy is the fact that companies are required to design for value, not for profit or efficiency.

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How to Do Research-Based Customer Journey Mapping with Bob Thompson from CustomerThink

Kustomer

Bob is the CEO and founder of CustomerThink and has published a book titled, Hooked on Customers. Listen and subscribe to our podcast: In this episode of Customer Service Secrets , Gabe Larsen is joined by Bob Thompson from CustomerThink to discuss his recent research on customer experience. Listen to the full episode below.

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How to Do Research-Based Customer Journey Mapping with Bob Thompson from CustomerThink

Kustomer

Bob is the CEO and founder of CustomerThink and has published a book titled, Hooked on Customers. Listen and subscribe to our podcast: In this episode of Customer Service Secrets , Gabe Larsen is joined by Bob Thompson from CustomerThink to discuss his recent research on customer experience. Listen to the full episode below.