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How a Better Brand Tracking Program Can Forge Deeper Connections with Customers

Strativity

On the TV closest to our table, the news anchor announced that it felt like 2008 all over again and that corporations didn’t know how to react. Looking around at the table at my four kids and husband, I realized how much has changed since 2008. Consumers had a different relationship with, and metabolism for, content consumption.

2008 98
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The importance of customer culture – an interview with Chris Brown

ijgolding

As CEO and co-founder of MarketCulture Strategies , he, like everyone he associates with, is on a mission to get companies to understand the importance of customer culture: Ian. Was HP a customer focused organisation at that time? Is it really possible to measure customer culture? It was vital to get it right.

Culture 105
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How Getting Recognition and Building Authority Can Advance Your Customer-Centric Culture 

ijgolding

My seven ‘tips’ that will enable any organisation to become genuinely customer centric, have allowed me to share my experiences, thoughts, case studies, successes and failures observed over the last twenty three years, helping organisations and practitioners to put the customer (and employees) at the centre of their respective universes!

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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

How do you approach customer happiness in your company? Do you simply rely on the generic “the customer is always right” speech, or do you have a customer-centric culture in place that’s overseen by a professional who understands how customers think and feel, and who knows how to get that point of view across to other employees too?

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Make This Small Change For Big Results

Beyond Philosophy

Thaler and Sunstein, 2008, 2009). The BMA believes an opt-out policy “ will lead to a cultural change so that organ donation is seen as the norm rather than the exception.”. But renewing a product automatically without checking with the customer is a horse of different color, isn’t it? New Haven: Yale University Press, 2008.

2008 199
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Is the Chief Customer Officer a Worthwhile Addition to the C-Suite?

Retently

How do you approach customer happiness in your company? However, making sure customer experience is handled the right way throughout your entire organization can be pretty difficult – especially if you have a large business with multiple departments and branches. Fosters a Company-Wide Customer-Centric Culture.

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Why banks should shift to offense and invest amid market uncertainty

West Monroe

As we’ve learned from previous recessions, the companies that combine defensive tactics with strategic offensive investments in customer experience, technology, and risk management can emerge from a downturn victorious. Customer-forward user experience/user interface design. Customer outreach and communication.

Banking 52