article thumbnail

Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

How do you approach customer happiness in your company? Do you simply rely on the generic “the customer is always right” speech, or do you have a customer-centric culture in place that’s overseen by a professional who understands how customers think and feel, and who knows how to get that point of view across to other employees too?

article thumbnail

What Is The Access to Transformation And Authentic Customer-Centricity?

Maz Iqbal

What Has Transformation To Do With Customer-Centric Business? What has this conversation to do with all things Customer and especially customer-centric business? Joseph Goldstein, A Heart Full Of Peace, Best Buddhist Writing 2008. Was it not a letting go, a complete letting go, and embracing the unknown?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The importance of customer culture – an interview with Chris Brown

ijgolding

Although I was studying accounting and finance at the time, I started out in sales and marketing. It did not take long for me to start becoming interested in the customer service elements of the business. After a while, my role developed more down the sales route, looking after relationships with retailers. What happened next?

Culture 105
article thumbnail

Is the Chief Customer Officer a Worthwhile Addition to the C-Suite?

Retently

How do you approach customer happiness in your company? However, making sure customer experience is handled the right way throughout your entire organization can be pretty difficult – especially if you have a large business with multiple departments and branches. Fosters a Company-Wide Customer-Centric Culture.

article thumbnail

Understanding Negative NPS Score: Causes, Impact and Solutions

Lumoa

A Decline in Revenue It goes without saying that a drop in customer loyalty will result in a direct fall in revenue. A bad NPS score means you’ll have fewer loyal customers, which translates to fewer sales. Sales surged , and their stock prices skyrocketed. By starting from the inside.

NPS 83
article thumbnail

This is Digital, Episode 6: What does it mean to put the customer first?

West Monroe

And we made that prediction in 2008 or 2009. We knew that CMOs were going to start to take more and more ownership and control over the experience that customers had with brands. We have talked a lot about customer experience and this idea of customer centricity. We thought it would come true in 2014 or 2015.

2022 52
article thumbnail

Bad News for CEOs: You can’t compete your way to superior customer experience

CX University

For a Customer Experience (CX) initiative to succeed, it needs broad support across the organization, and it needs deep, gut-level support within the C-Suite. CX is not like a sales methodology, or a new technology. One does not need to look very deep to see how customer centricity lies at the heart of every decision the company makes.