2015 Brands Customer Centricity Voice of Customer 
Second to None
MAY 15, 2018
Brands that want to stand out in today’s saturated and competitive marketplace need to have a carefully developed branding strategy. Still, customers’ perceptions of a brand is an even more important part of the equation. What is brand equity? Types of brand equity. Brand equity can be positive or negative.
Second to None
FEBRUARY 22, 2019
At the end of the day, numbers and metrics represent the relationships between people and your brand. 4] Customers want to feel like their voice is being heard and that they are important to your brand. Train your employees in the art of emotional intelligence and encourage a holistic approach to profiling customers.
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Second to None
MARCH 8, 2019
Similarly, a 2015 Glassdoor study found that firms ranked on their “Best Places to Work” list overshadowed the S&P 500 from 2009-2015 by as much as 123.3 Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. 2] Employee Burnout.
Second to None
FEBRUARY 14, 2018
As technology increases, customers are interacting with brands in completely novel ways. Because of these new trends, brands need to constantly measure and update the value they are providing to customers at these different touchpoints. Companies Will Blend Domestic And International Customer Service.
SuiteCX
OCTOBER 22, 2015
While research has proven that a focus on improving customer experience directly impacts the bottom line, achieving the organizational and cultural change required to become fully customer-centric is not an easy process. It is critical to get all key departments aligned on your customer experience strategy.
Second to None
JANUARY 22, 2019
Too often, brands blame a lack of technology or resources for their organizational problems. The best brands, according to the TeleSign CEO, give the right message at the right time in the right way. Protect the customer while removing friction from the transaction. Texting fits the bill as an easy to use communication platform.
Second to None
FEBRUARY 28, 2019
Watermark Consulting’s 2019 Customer Experience ROI study examined the cumulative total stock return of the L eaders and L aggards in CX over the span of eleven years (Forrester Research’s CX Index from 2007-2015 & Temkin Group’s Experience Ratings from 2016-2018). 1] [link]. [2] 2] [link]. [3]
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