Customer Engagement Leads to Competitive Advantage for B2B Companies, Says New Study
CSM Magazine
FEBRUARY 16, 2016
The study, conducted by Forbes Insights in association with ServiceSource , reveals that respondents with the highest levels of RLM maturity are 46 percent more likely to be market leaders in customer revenue growth and 36 percent more likely to be market leaders in profitability than RLM laggards.
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