NetBase

MAY 23, 2019

Hertz is one brand we’ve seen taking this idea of maximizing customer touchpoints to heart – with great success. Instead of staying in their “corner,” the rental car company has engaged their customers and encouraged them to include their rental experience as part of their overall travel journey.

Travel 56

Travel Customer Care Information Hotels 56

Currency Alliance

FEBRUARY 26, 2021

But those significant advances now have diminishing returns, so companies need to be considering the customer experience across all touchpoints; not just digital. In most companies, the loyalty program operates as a fairly separate business with little coordination among other departments that coordinate customer touchpoints.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

Currency Alliance

FEBRUARY 20, 2023

Loyalty rules explained Loyalty rules are needed because different customer actions are more or less valuable to the business, and different redemptions are more or less profitable. This means that if you can vary the value of an action or price of a reward, you can optimize your loyalty program for greater customer engagement and ROI.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

ReviewTrackers

MAY 8, 2017

Customer experience (CX) — defined as “the cumulative impact of all interactions and experiences between your business and the customer, at every touchpoint across the entire customer journey, and viewed entirely from your customer’s perspective” — has become one of today’s most important business benchmarks.

2017 50

2017 Events Customer Experience Customer Journey Mapping 50

Currency Alliance

JUNE 16, 2020

As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints. The incredible degrees of customer engagement that have been achieved, should inspire and guide the efforts of loyalty marketers in the coming year.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

DECEMBER 19, 2022

The key is enabling customers to redeem points with a much higher perceived value than the actual cost of delivery. Improving customer insight and loyalty personalization. During the past 5 years, many airline loyalty programs have proclaimed they intend to become lifestyle businesses.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Smith+co CX

JANUARY 30, 2018

I exaggerate of course, there are innovative brands like Amazon, MetroBank, Lush, Lego, CitizenM and many others that do ‘get’ customer experience and the need to take bold decisions to differentiate their offers. How does this change to the product deliver on their purpose of ‘To Fly To Serve’ or their positioning as a quality airline?

2002 28

2002 2018 2017 2011 28

Currency Alliance

DECEMBER 4, 2023

I anticipate this next wave will transform the way brands think about the virtuous circle of capturing customer data to drive improved customer engagement. The value generated in the coalition should have been more fairly distributed among stakeholders to drive frequent customer engagement.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Experience Investigators by 360Connext

DECEMBER 29, 2014

What is a Touchpoint? Understanding customer touchpoints is essential to delivering a superior customer experience. But they must be understood and appreciated from the customer’s perspective. How do you identify the touchpoints that matter the most? Customer or Company Mission?

2015 300

2015 Customer Experience Customer Journey Mapping Touchpoint 300

SurveySensum

FEBRUARY 20, 2024

Here’s a roadmap to help you get there: Gather Feedback : Gather feedback on a regular basis from your customers on different aspects of your business, but don’t limit yourself to traditional CSAT or NPS surveys. Take advantage of different types of surveys at different touchpoints of the customer journey.

Customer Satisfaction 52

Customer Satisfaction Touchpoint Social Media Customer Centricity 52

SurveySensum

FEBRUARY 20, 2024

Here’s a roadmap to help you get there: Gather Feedback : Gather feedback on a regular basis from your customers on different aspects of your business, but don’t limit yourself to traditional CSAT or NPS surveys. Take advantage of different types of surveys at different touchpoints of the customer journey.

Customer Satisfaction 52

Customer Satisfaction Touchpoint Social Media Customer Centricity 52

CSM Magazine

MAY 19, 2023

Customer Experience Engineering (CXE) is a growing field that focuses on designing, managing, and improving the interactions between a company and its customers. At its core, customer experience engineering seeks to ensure that every touchpoint a customer has with a company leaves a positive and lasting impression.

Customer Experience 52

Customer Experience Net Promoter Score Customer Journey Mapping Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

If customer engagement falls off, it becomes exponentially more challenging to influence behaviors among the majority of customers. Few professionals think deeply about the characteristics of a reward catalog, and why they are important in driving customer engagement. Airlines and hotel groups are masters at this.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

If customer engagement falls off, it becomes exponentially more challenging to influence behaviors among the majority of customers. Few professionals think deeply about the characteristics of a redemptions catalog and why they are important in driving customer engagement. Burn touchpoints in a redemption ecosystem.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Hero Digital

MARCH 12, 2019

Instead of trying to integrate all touchpoints at once, create a test case with a high likelihood of delivering an acceptable and short term ROI. To do so, choose one or two customer segments that provide high-value. If they were to become more dependable customers, however, they could substantially impact company revenues.

Customer Experience 46

Customer Experience Airlines E Commerce Touchpoint 46

Oracle

DECEMBER 14, 2020

Conversocial powers messaging customer engagement for a diverse set of brands, including a leading Latin American low-cost airline, who moved away from traditional channels like phone and email and over to popular and cost-effective messaging channels for their customers. The airline saw: 3.6x

Innovation 52

Innovation Airlines Contact Center Omnichannel 52

Currency Alliance

OCTOBER 27, 2017

The airline industry has gone through massive expansion over the past 25 years and now traveling by air is accessible to nearly everyone. Low cost airlines might have reduced prices for the benefit of consumers, but their business model led to many secondary changes and helped to drastically increase the volume in the industry.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Currency Alliance

JUNE 11, 2019

Your payment card may register at dozens of online and offline touchpoints every day. The level of insight that this purchase data can shed on individual customers is unparalleled in any other sector – if the bank figures out how to tap the detail in those shopping baskets. More money, fewer monies.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Beyond Philosophy

JUNE 4, 2015

This sea change is why, according to Kotler, the future of marketing will be in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Exemplars of branded customer experience also understand that there is a ‘journey’ for customers in relationships with preferred companies.

Financial 144

Financial White Paper Books Airlines 144

Currency Alliance

NOVEMBER 4, 2022

But with interchange fees dropping, you should be relying more on merchant partners to top up the incentives by enabling them to fund additional points when customers engage. Interchange fee caps being introduced in New Zealand now, or other countries in the future, should not be an excuse to reduce focus on customer engagement.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

SurveySparrow

OCTOBER 1, 2023

High-touch services in the airline industry mean you get access to dedicated check-in counters, where there are no long lines. What is High Touch Customer Experience? High touch customer experience is the culmination of all high touch efforts within a business. Are customers satisfied?

Customer Service 52

Customer Service Customer Experience Customers Travel 52

SurveySensum

MARCH 1, 2024

Delta Air Lines, a major airline, employs benchmarking to assess its on-time performance, customer service, and overall operational efficiency against industry standards. Many companies make this mistake, using NPS as their main measure of satisfaction without considering other vital aspects of the customer experience.

Net Promoter Score 52

Net Promoter Score NPS Customer Satisfaction Feedback 52

Currency Alliance

DECEMBER 17, 2019

The best way to keep customers engaged is by delivering good value, a good experience, and trusting them to make wise, informed decisions. Top priorities remain: getting all your customer data in one enterprise CRM. incentivizing more touchpoints so that you can build emotional loyalty. Consistency is key.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Pointillist

MAY 23, 2018

Forrester defines customer journey analytics is “an analytics practice that combines quantitative and qualitative data to analyze customer behaviors and motivations across touchpoints and over time to optimize customer interactions and predict future behavior.”. Measure the impact of customer behavior on KPIs (e.g.

Customer Journey 90

Customer Journey Customer Journey Mapping Touchpoint Multi-Channel 90

Currency Alliance

FEBRUARY 26, 2019

Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys. A loyalty program should be relevant to 80% of customers. For example, maximizing customer Lifetime Value (LTV) might be the primary objective. Define the strategy.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

MARCH 30, 2022

This can produce conflicting and confusing customer experiences. It’s now fairly widely accepted that loyalty and customer experience teams must be closely aligned, but there’s work still to do on bridging customer engagement disciplines. Loyalty departments have not always had easy relationships with CFOs and CEOs.

Loyalty 52

Loyalty Loyalty Programs Airlines Hotels 52

SurveySparrow

JULY 3, 2021

In fact, 73% of people admit customer experience is an essential factor in their purchasing decisions. Yet only 49% of consumers say companies provide a good customer experience. How CX differs from customer service. Customer experience includes customer service. Customers will pay more for a better experience.

Brands 59

Brands Customer Experience Travel Social Media 59

Currency Alliance

JUNE 19, 2019

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. Points are perceived by customers as a kind of currency; underperforming loyalty brands, equally, prioritize this purely transactional insight.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Currency Alliance

MAY 9, 2019

We discovered 6 years ago that during the customer’s trip, the most value we could provide after selling the airline ticket was to show alternative mobility options in the traveler’s destination. The customer appreciated our help in navigating unfamiliar environments safely, while still having an element of choice.

Loyalty 56

Loyalty Loyalty Programs Airlines Travel 56

Currency Alliance

NOVEMBER 17, 2020

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. Under the microservices model, customer data is in one enterprise CRM that coordinates with one enterprise Campaign Management System to coordinate touchpoints.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

OCTOBER 29, 2019

At a business level, this is because they breed short-sighted reporting, drawing undue attention to the immediate transactional relationship, rather than the long-term value of a customer relationship across multiple touchpoints. But it’s also because the factors that affect a customer’s loyalty are not static, but highly fluid.

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

MAY 19, 2021

Less-technical businesspeople may only care about loyalty technology to the degree that it serves two key objectives: Delivering a consistently good brand experience across all customer touchpoints. Enhancing the value customers obtain, without increasing your costs. Managers have little time to become technology experts.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

Currency Alliance

DECEMBER 13, 2018

The outcome for the brands which succeed will be in getting 25-50% more customers engaged with their loyalty strategies. Beyond more accurate messaging, AI should also be able to be used to identify those customers in the mid-tail and long-tail where the brand is getting a low share of wallet.

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

SurveySparrow

FEBRUARY 3, 2019

Customer Service. Customer service and user experience are merely two aspects of customer experience. It can be defined as the sum of all interactions and touchpoints between you and the customer. It begins long before your customer steps into your showroom and continues even after the purchase have been made.

2019 75

2019 Customer Experience NPS Social Media 75

Pointillist

JUNE 15, 2018

Many companies, in such circumstances, identify shorter-term behavior that can be used as a proxy for customer retention. Getting customers engaged in shorter-term activities often bodes well for long-term customer retention. A single view of your customer can be achieved in two steps: A. Data Integration.

Customer Retention 110

Customer Retention Loyalty Programs Customer Journey Loyalty 110

Kitewheel

MARCH 25, 2019

With your CX data in hand, marketers and CX Professionals need to highlight what is most immediately concerned for their customers. For a retailer, this might mean rethinking stocking practices so that customer feedback lets you keep up with the latest trends before they fizzle out. Connect channel activities and customer experiences.

Hotels 76

Hotels ROI Customer Journey Retail 76

Currency Alliance

MARCH 21, 2019

I recently had dinner with the Strategic Partnerships Manager for one of the 10 largest airlines in the world and he confessed that they have customer data in three separate systems that each generate customer communications, but do not share data with each other.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58