Remove Apparel Remove Consumers Remove Innovation Remove Loyalty
article thumbnail

Forrester’s Digital Go-To-Market Review: Apparel and Footwear

Forrester's Customer Insights

Forrester’s latest Digital Go-To-Market Review evaluates 27 brands in the apparel and footwear sector to see how well they are positioned to thrive independently.

Apparel 49
article thumbnail

Are retailers nimble enough to give consumers what they need and want right now?

PK

The first task is to look to consumers and ask, how can we address their most pressing needs? In considering how to help retailers respond to the current crisis, four major themes in consumer sentiment emerge: Consumers are feeling uncertain, stressed, and anxious. Consumers are looking to decrease close physical interaction.

Retail 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Rethinking loyalty for mobile

PK

Having a robust digital presence is unquestionably critical for any consumer brand. As digital technology continues to evolve at a rapid pace, consumer expectations of brands’ digital experiences evolve along with it. Its loyalty-building aspects don’t end there, though. Think beyond discounts and cashback. Focus on convenience.

Loyalty 52
article thumbnail

Experiential retailing is the next big thing in activewear

Alida

If the rumor is true, Amazon will challenge industry leaders like Nike, Lululemon and Under Armour in the $44-billion active apparel market. Sales in athletic apparel rose 12 percent in 2016 , according to the market research firm NPD, as more consumers wear their workout clothes outside the gym. Photo: Bloomberg.

Retail 167
article thumbnail

Next-Generation Loyalty Marketing (for experts)

Currency Alliance

That type of simple recognition goes a great way in building loyalty with customers. This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged.

Loyalty 98
article thumbnail

Connect customer feedback to your target audience with HappyOrNot Demographics

Happy or Not

But do you really know if your service and offering will create loyalty? Typically, trying to please everyone ends up pleasing no one, and the same can be said for building customer experiences and loyalty. For example, let’s say you’re an apparel retailer and your target customer segment is young adult females.

article thumbnail

The Customer-Centric Compass

CSM Magazine

As consumers, we are not merely transactional entities; we are individuals seeking experiences that resonate with us. Recognizing the pivotal role customer service plays in this quest is the first step towards a more rewarding consumer journey. a name synonymous with innovation, also shines as a beacon of exceptional customer service.