Lumoa

FEBRUARY 2, 2023

In This Article: What is Customer Experience and Why Is it Important? There are now multiple touchpoints for your customers–websites, apps, and newsletters in addition to your physical space (and they may never even set foot in your store!). The retail market is insanely competitive today. The second is NPS (Net Promoter Score).

Retail 94

Retail Net Promoter Score Customer Experience Loyalty Programs 94

Retently

OCTOBER 1, 2018

CFN Insight – A customer journey mapping tool that makes it easy to improve the customer experience, identify touchpoints, and assign the right key decision makers to act on said customer journey touchpoints. Also, it helps you improve all touchpoints. What are Customer Journey Touch Points?

Customer Journey Mapping 93

Customer Journey Mapping Touchpoint Customer Journey Social Media 93

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. – Techcrunch As a marketing expert, your goal is not just to attract customers but also to keep them satisfied and loyal. Sound familiar? Don’t know?

Customer Satisfaction 52

Customer Satisfaction Insights Marketing Exceptional Customer Service 52

CSM Magazine

FEBRUARY 29, 2024

This will enable you to provide a seamless experience across all touchpoints. Implement loyalty programs: Use loyalty programs to gather more data on customer preferences and to reward customers for their repeat business. Personalize these programs based on customer behavior and preferences.

Omnichannel 52

Omnichannel Connections Loyalty Programs Social Media 52

ShepHyken

SEPTEMBER 17, 2021

This week we feature an article by Jeff Pedowitz, ForbesBooks author of F The Funnel: A New Way To Engage Customers & Grow Revenue, and President and CEO of The Pedowitz Group. He offers five tips for brands to enhance the customer experience and in the process build brand loyalty. Great customer experience leads to brand loyalty.

Customer Experience 108

Customer Experience Loyalty Loyalty Programs Touchpoint 108

Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. Nearly every month, it is the most-read article in our blog.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

Oracle

FEBRUARY 14, 2020

Loyalty, or more aptly referred to as love for the purposes of this article, is a byproduct of exceptional consumer experiences. Yet, earning loyalty – love – is particularly challenging for brands in the face of increased competition and consumer apathy. Tip #2: Create frictionless shopping experiences.

Loyalty 79

Loyalty Brands Loyalty Programs Customer Journey Mapping 79

CSM Magazine

AUGUST 21, 2023

This article will provide you with ten effective ways to improve your retail customer engagement efforts. Use customer data to tailor your marketing messages, offer personalized recommendations, and create customized promotions and offers. A loyalty program creates a sense of community and makes customers feel valued and appreciated.

Retail 52

Retail Customer Engagement Engagement Social Media 52

CSM Magazine

AUGUST 4, 2023

Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. Create a Loyalty Program Creating a loyalty program is a great way to reward your most loyal customers for their continued support of your business.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

CSM Magazine

SEPTEMBER 8, 2023

Traditional marketing tools and retention tactics that might have worked a decade ago are now outdated in the eyes of the savvy digital consumer. In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty.

E Commerce 52

E Commerce Loyalty Engagement Customer Engagement 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

ShepHyken

MAY 8, 2023

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. This article shares some ideas on what companies do to ensure a better experience and save/repair damaged relationships.

Article 12

Article Customer Service Loyalty Programs 2023 12

ShepHyken

OCTOBER 10, 2022

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. That said, this article has some great takeaways, especially if you want to be a customer-centric organization. The less good news? by Andrew Reid.

Article 12

Article 2022 Customer Service Customer Centricity 12

ERDM

APRIL 4, 2019

Article by Ernan Roman Featured on CustomerThink.com Let’s discuss two factors that will derail your marketing: lack of trust and lack of feeling valued. To build a credible perception of value, be sure that you are having useful, informative, and friendly communications with consumers, at every touchpoint.

Engagement 53

Engagement Marketing Loyalty Programs Consumers 53

CX University

NOVEMBER 21, 2020

Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. Across this wide array of customer touchpoints, customers perceive a brand holistically and not the individual business units that make up the organisation. This article is written by guest author, Chaman Maharaj.

Net Promoter Score 98

Net Promoter Score Brands Loyalty Programs Loyalty 98

CSM Magazine

JANUARY 2, 2024

In this article, we will explore how casinos can use data analytics to enhance high roller customer service and ultimately drive business success. Casino websites with focus on high roller players gather information through various channels including loyalty programs, online interactions, and on-site activities.

Customer Service 52

Customer Service Entertainment Exceptional Customer Service Loyalty Programs 52

ERDM

APRIL 4, 2019

Article by Ernan Roman Featured on CustomerThink.com Let’s discuss two factors that will derail your marketing: lack of trust and lack of feeling valued. To build a credible perception of value, be sure that you are having useful, informative, and friendly communications with consumers, at every touchpoint.

Engagement 40

Engagement Marketing Loyalty Programs Consumers 40

ShepHyken

AUGUST 28, 2020

This week we feature an article by Mathew Cooper, a Content Marketing Head at POS Plaza. So, by offering a contactless payment method, especially during this pandemic, retailers demonstrate that they value customer safety and convenience, which will increase customers’ loyalty towards their brand. Better Marketing Opportunities.

Retail 120

Retail Customer Experience Technology Consumers 120

LoyaltyPlus

JULY 17, 2020

South Africa has always been a brand-conscious market, but these days the consumer has become a lot more discerning and, amid the pandemic, recognises the value of loyalty rewards and programmes in the value chain, says LoyaltyPlus. Retail rewards still dominate the loyalty programme landscape, according to Business Tech online.

Loyalty 52

Loyalty Loyalty Programs Retail Customer Relationship Management 52

SurveySensum

JULY 4, 2023

According to a recent article, “The five disciplines of customer experience leaders” by Bain & Company , excelling in customer experience can have a significant impact on a company’s revenue. In fact, companies that prioritize customer experience have been found to grow their revenue by 4-8% above their market average.

Customer Satisfaction 52

Customer Satisfaction Social Media Touchpoint Feedback 52

SurveySensum

JULY 4, 2023

According to a recent article, “The five disciplines of customer experience leaders” by Bain & Company , excelling in customer experience can have a significant impact on a company’s revenue. In fact, companies that prioritize customer experience have been found to grow their revenue by 4-8% above their market average.

Customer Satisfaction 52

Customer Satisfaction Social Media Touchpoint Feedback 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

transcosmos Information Systems

JUNE 22, 2017

Whether you’re a small business entrepreneur, a Marketing VP of a large corporation, a CMO of an IT support company , or a customer service practitioner, both you and your customers will benefit from understanding your customers better through data analytics. Customers nowadays demand a more relevant and personalized marketing approach.

Social Media 76

Social Media Customer Experience Omnichannel Loyalty Programs 76

Doing CX Right

AUGUST 23, 2020

ShoppingGives asked 21 Customer Experience experts about proven ways to create brand loyalty, especially during an increasingly competitive eCommerce space. It’s a great article, which includes quotes from my CX friends like Shep Hyken, Adam Toporek and others (including me). You can read the original article here.

Loyalty 52

Loyalty Brands Social Media Competitive Advantage 52

CSM Magazine

JULY 13, 2022

Each one is a chance for you to nurture their interactions towards a sale, referred to as customer touchpoints. Optimizing your customer touchpoints can lead to stronger brand loyalty, more revenue, and improved sales. A customer touchpoint is any interaction a customer has with a business, from first learnings to repeat sales.

Touchpoint 69

Touchpoint Customer Journey Loyalty Programs Social Media 69

Lumoa

JANUARY 19, 2023

In This Article: Preliminary Steps 1. This is true both in terms of Customer Experience – e.g., are there strategic goals around CSat or NPS ? -, and in terms of broader business objective – e.g., increasing market share, reducing churn, cutting costs, etc. What are the key touchpoints for different personas?

Customer Experience 94

Customer Experience Net Promoter Score Metrics NPS 94

Happy or Not

AUGUST 28, 2023

Unveiling future trends and gaining a competitive advantage Retail predictive analytics unveils future sales trends and market dynamics, giving retailers an edge in a competitive landscape. This proactive approach allows you to align your inventory analytics, marketing campaigns, and overall strategy with predicted trends.

Retail 36

Retail Customer Satisfaction Competitive Advantage Loyalty 36

CSM Magazine

AUGUST 4, 2022

While marketing emails can easily get lost in an inbox, sending the right mobile message at the right time to the right customer can turn automated interactions into purchases. The best strategy to improve customer experience is to ultimately connect every customer touchpoint and surface information from traditionally siloed departments.

Consumers 59

Consumers Retail E Commerce Customer Satisfaction 59

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

OCTOBER 11, 2018

Countless articles have been written about enhancing the hotel customer experience (CX) with technology. The hotel market is becoming more competitive, with a larger share of wallet being spent on a greater variety of services. These are laudable efforts, but they leave marketing opportunities unfulfilled.

Hotels 40

Hotels Hospitality Loyalty Travel 40

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

JUNE 11, 2019

In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. You can read our article on loyalty coalitions to find out more.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

NOVEMBER 4, 2022

Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Next, we explain how to increase the perceived value of your loyalty currency, so that your loyalty program is more effective, and the ROI increases.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

BirdEye

APRIL 7, 2023

Are you excited to run your next marketing campaign and see the results? Measuring the success of your marketing efforts the right way is crucial. By tracking the right marketing KPIs, you can course-correct, amplify suitable campaigns, and achieve higher goals. Table of contents What are marketing KPIs?

2023 52

2023 Marketing Social Media Return on Investment 52

SmartKarrot

JUNE 3, 2022

In this article, we will discuss everything you need to know about customer insights and how they can be utilized to attain customer delight. This article will cover – What are customer insights? It is all about consistently delivering an excellent customer experience at every touchpoint. Amplify your marketing efforts.

Customer Insights 10

Customer Insights Insights B2B Loyalty Programs 10

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Merchandising.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Merchandising.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52