Totango

JANUARY 23, 2020

Experience of Value is Delayed: The customer-centered economy means that customers can leave if they do not see a clear path to value early in the relationship. Escalations Go Unresolved: Customers become frustrated if they feel their complaints are going unheard and are unlikely to renew. . Set and Celebrate Goals.

Management 105

Management B2B Seminar ROI 105

Waypoint Group

FEBRUARY 1, 2018

If your company sells products and services to other businesses (B2B), are you confident that your customer engagement process is utilizing an effective B2B approach? But B2B is a completely different structure than B2C, and you’re most certainly missing out […]. appeared first on Waypoint Group.

B2C 40

B2C B2B Feedback Customer Engagement 40

Waypoint Group

AUGUST 30, 2017

The post CX and CS: Both are Required to Drive B2B Retention and Expansion appeared first on Waypoint Group.

B2B 40

B2B Voice of Customer Customer Success Feedback 40

Waypoint Group

MARCH 27, 2019

A TopBox-client since 2015 asked us to help them predict future financial outcomes based on the operationalized B2B-customer feedback data that they had been harvesting over the past 4 years. 69% of the customer-accounts that didn’t grow (accounts with 0% growth) over the last 4 years were also silent.

NPS 40

NPS Financial B2B Feedback 40

Waypoint Group

OCTOBER 19, 2017

Loyalty is crucial for B2B businesses as well, but far more challenging to measure since There are many contacts in the account, many of which may be executives that don’t often (ever?) The post The Secret to Easy B2B Retention & Expansion = Relationships.

B2B 40

B2B Loyalty Measurement Voice of Customer 40

Waypoint Group

JULY 28, 2016

As the leader of a B2B company, you want to see your growth indicators going off the charts. The post 5 Ways B2B Companies Can Accelerate Growth appeared first on Waypoint Group. You’re always looking for a way to do more, better, with less. The question is, “How?”

B2B 40

B2B Feedback Voice of Customer Customer Engagement 40

Waypoint Group

JANUARY 2, 2018

I am often asked, “What’s a good response rate for my B2B NPS/Customer survey?” ” Since we know that response rates can be a potent indicator of renewal and expansion, improving from the “typical” ~15% in B2B environments often leads to accelerated rates of corporate growth.

NPS 40

NPS B2B Customers Voice of Customer 40

Totango

OCTOBER 8, 2020

In B2B terms, it is still possible to maintain your customer relationship and even improve customer retention during uncertainty, but you will need to focus on five key steps: Understand Your Customer. Proactively Personalize Engagements. Listen to Your Voice of Customer Programs.

Customer Retention 63

Customer Retention Customer Success B2B Customers 63

PeopleMetrics

MARCH 25, 2022

creating a customer advisory board to collect customer insights. CABs are particularly beneficial for companies that rely heavily on segments of high-impact customers , like: B2B companies that produce enterprise-level software or provide specialized professional services. Luxury B2C brands and service providers.

Roadmap 118

Roadmap Feedback B2B Interaction 118

Totango

OCTOBER 13, 2020

Customers who become advocates stimulate enterprise growth and drive value. The Impact of Turning Customers Into Advocates. B2B buyers have a complex and formal buying process, involving multiple people across departments.

Webinar 62

Webinar Customer Success B2B NPS 62

Waypoint Group

JANUARY 31, 2019

NOTE: Last week’s blog, Stop the Check-InSanity: How to Make Ongoing Customer Interactions a Win-Win , was so well received that I decided to elaborate this week. Happy and successful customers are far more likely to be retained. Make sure you are creating happy customers that perceive success.

B2B 40

B2B Voice of Customer Feedback Events 40

Thematic

JUNE 13, 2023

More businesses aim to capture Voice of Customer (VoC) data each year. But only 14% of marketers feel customer experience is their strongest company trait. You already know you need an amazing customer experience (CX) to keep retention high. B2C and B2B businesses can both use VoC programs.

Voice of Customer 62

Voice of Customer Net Promoter Score Customer Experience Social Media 62

ProProfs Chat

SEPTEMBER 28, 2018

Adinor Puplampu Customer Experience Leader at Millicom Ghana Limited. It resonates with a significant demographic that is familiar with messaging apps, and so has important customer engagement potential. It also facilitates text analysis as a bridge to obtaining robust voice of customer (VoC) insight. Tweet this.

B2B 106

B2B Consumers Communication Sales 106

Waypoint Group

JUNE 7, 2018

I recently wrote about the importance of leading indicators to improve customer retention and expansion rates in B2B environments. Waiting for financial results is too late; it behooves every company to embed a simple and repeatable set of steps that strengthen customer relationships over time. Here’s why and how.

Customer Success 40

Customer Success B2B Feedback Customers 40

Pink Guava

APRIL 26, 2020

For example, you could be selling to a B2B business and right now your customers might themselves be facing the cash crunch. - Did you put enough thought and action to assess your strengths, current processes, policies, and customer engagement strategies? - How long will it take for them to get back? -

Social Media 84

Social Media Financial Innovation 2008 84

SurveySparrow

MARCH 21, 2023

This is especially true of the B2B customer experience. B2B customers don’t just want you to meet their expectations; they want you to exceed them – every single time. You can only “sweeten the deal” for your customers by offering a superior B2B experience. Why is customer experience in B2B important?

B2B 52

B2B Customer Experience B2C Social Media 52

Lumoa

FEBRUARY 9, 2023

Actionability is also, as we believe, one of the essential aspects of customer experience management. B2B Customer Experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. By the way, did you know that Lumoa’s analytics is powered by AI?

Definition 178

Definition Net Promoter Score Customer Experience B2C 178

Waypoint Group

MARCH 5, 2020

Some of the discussion included: Learning a few things from Sales around strengthening customer relationships. The hand-off between Sales and Customer Success. The definition of “customer” in B2B (think “buying committee!”) ”) and persona.

Sales 40

Sales Customer Success B2B Definition 40

ClearAction

MARCH 24, 2017

It’s a logical series of effort that generates change that everyone appreciates: customers, employees, and investors. See the Applied Materials example: Strategic Action on B2B VoC ). Earning customer engagement is more profitable and sustainable than the “resource hamster wheel” of enticing customer engagement.

ROI 48

ROI B2B Metrics Culture 48

Waypoint Group

OCTOBER 31, 2017

Maybe I’m not entitled to, so let me know if there’s anything disagreeable here… Seems to me that the shortest path to accelerating profitable growth is through customer loyalty. We’ve seen so many examples where this is true and following below is why and how to make it happen in B2B.

B2B 40

B2B Loyalty Voice of Customer Metrics 40

Waypoint Group

JULY 13, 2018

12:00 : What about NPS in B2B, and How feedback can predict churn. Click here to watch the discussion in its entirety, but if you can’t spare the 25 minutes right now here are some of the highlights: 3:30 : Paul Piazza explains where to start. 10:07 : What to do with items outside your span of control. 22:10 Driving up response rates.

Customer Success 40

Customer Success Customer Experience NPS B2B 40

Waypoint Group

JUNE 19, 2019

We have just published a new whitepaper for folks driving Customer Success in B2B firms and seeking to proactively engage the right customer-contacts in the right way at the right time to obtain the right insights.

Engagement 40

Engagement B2B ROI Download 40

Waypoint Group

JUNE 13, 2018

It’s not that driving better customer experiences (CX) is a bad thing; it’s that there could be a higher calling for CSMs, if customers have an appetite for it. you should assume these customers have an appetite for it, but again you best make sure you know the answer). One more hint: Voice-of-customer <> NPS!

Customer Success 40

Customer Success ROI Voice of Customer Feedback 40

Waypoint Group

SEPTEMBER 4, 2019

Dennis’s team had begun only a couple of months earlier employing a system of active listening through the use of surveys at key intervals in their relationship with customers.

Net Promoter Score 40

Net Promoter Score Feedback Document ROI 40

Waypoint Group

MAY 23, 2018

So what metrics are good indicators of strengthened customer relationships? Now the process is easy: Engage the right contacts with an open mind. Consider using a B2B-centric customer feedback tool such as TopBox to be able to collect and visualize the health of the account in a scalable way.

Measurement 40

Measurement Customer Success Metrics B2B 40

Waypoint Group

MAY 25, 2018

As a majority of the content was geared towards the mostly B2C audience, there was still great value presented by multiple speakers and in breakout sessions about how to improve B2B CX and CS programs.

2018 66

2018 Customer Centricity B2C B2B 66

Waypoint Group

OCTOBER 26, 2017

Research has shown that 70% of B2B companies collect NPS®-like data but only 30% actually use customer feedback. By participating in our no-risk trial you can gain immediate insights, help your company grow, and stop being part of the 70% that actually erode customer relationships by asking for feedback but do nothing with it.

NPS 40

NPS B2B Feedback Customer Relationships 40

Amity

APRIL 25, 2016

Bill's blog posts will help you establish the guidelines to capatalize on associate commitment whole delivering exemplary customer service. Deliver the World's Best Customer Experience. GVP Customer Success - Oracle Marketing Cloud. Brandon Hickie. Market Strategy Manager - OpenView Venture Partners. OpenView Labs.

Customer Success 96

Customer Success Chief Customer Officer Consulting Blog 96

ClearAction

APRIL 18, 2020

While useful, the effort and bandwidth dedicated to one-by-one fixes should be balanced with impact on the subset of a subset of customers (survey participants are a small percentage of the customer base, and poor raters are a smaller percentage still). To differentiate customer experience, set your sights higher than industry norms.

Customer Experience 62

Customer Experience Net Promoter Score Innovation Customer Centricity 62

Waypoint Group

OCTOBER 6, 2021

I recently had an awesome exchange on LinkedIn around some of the differences between B2C and B2B, with emphasis on the idea of “relationships.” B2C companies can’t really create relationships with their customers (in general) because the staffing costs would drive them about of business. B2B is different.

Customer Engagement 49

Customer Engagement Engagement B2C B2B 49

SmartKarrot

JANUARY 5, 2022

She’s been on the Top 100 Customer Success Strategists list since 2013, which is a testament to her contributions and dedication to the CS space. Kristi is a pioneer in scaling and transforming customer success organizations at hyper-growth B2B SaaS companies. Kristi Faltorusso. Nils Vinje. Andrew Marks. Matt Myszkowski.

Customer Success 23

Customer Success 2022 Chief Customer Officer B2B 23

Waypoint Group

JULY 18, 2018

They had no Voice of Customer programs, so that gave us an opportunity to start with the basics. Using these comments, both good (promotors) and bad (detractors), can prove to be extremely vital feedback to your product team. Recently, I completed a CS Automation implementation for a SaaS eCommerce company.

NPS 40

NPS Feedback Leadership Voice of Customer 40

SmartKarrot

MARCH 8, 2022

Her blog posts continue to serve as a valuable resource for people who seek to understand and master customer success processes. A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. Amarachi Ogueji. Melinda Gonzalez. Morika Georgieva.

2022 21

2022 Customer Success Chief Customer Officer Customer Centricity 21

CloudCherry

DECEMBER 1, 2018

Who’s accountable for ensuring that every single customer encounters a well-designed and well-executed experience – regardless of where they are in their journey? In today’s B2B world, customer experience management (CEM) often falls to the customer success team. Customer experience involves everyone’s voice.

Customer Success 247

Customer Success Customer Experience CEM Touchpoint 247

CloudCherry

OCTOBER 30, 2018

Who’s accountable for ensuring that every single customer encounters a well-designed and well-executed experience – regardless of where they are in their journey? In today’s B2B world, customer experience management (CEM) often falls to the customer success team. Customer experience involves everyone’s voice.

Customer Success 186

Customer Success Customer Experience CEM Touchpoint 186

SurveySensum

JULY 14, 2020

Currently, he is serving as the Director of Customer Success at Kustomer and an Advisor at The Success League. He specializes in customer success, customer experience, SaaS start-ups, B2B & B2C marketing strategy, and e-commerce. Blake Morgan – Customer Experience Futurist, Keynote Speaker, Author.

2020 132

2020 Customer Experience Magazine Consulting 132

CustomerSuccessBox

NOVEMBER 16, 2021

Customer Success (CS) has become synonymous with customer loyalty, customer satisfaction, and a positive customer experience. CS ensures the customer is at the center of the business strategy of modern B2B SaaS firms. It’s much easier to delight your customer when you know exactly what they need.

Customer Success 52

Customer Success Management Webinar Rewards Programs 52