Forrester's Customer Insights

AUGUST 2, 2023

Hey B2C marketers, who else is feeling the pain of: A proliferation of consumer touchpoints? B2C marketing has undergone so much change since the 2010 dawning of the age of the customer that companies have no choice but to become customer-obsessed now. Unpredictable and fast-changing macroeconomic conditions?

B2C 26

B2C Marketing 2010 Touchpoint 26

Retently

SEPTEMBER 6, 2018

In this guide, we’ll look at the key differences between relationship and transactional NPS ( tNPS ) to help you understand how each survey method can enable business growth, increase retention and generate more actionable insights from your customers. Customer ticket or call. The ‘What’ and ‘When’ of Relationship NPS.

NPS 87

NPS Net Promoter Score Events Touchpoint 87

Forrester's Customer Insights

MARCH 26, 2024

To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand. Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers.

Technology 60

Technology Marketing Touchpoint Consumers 60

Thunderhead

JULY 15, 2019

We must pull insight from (1) all journeys , spanning (2) all touchpoints , and most critically, (3) all time. Covering the full breadth of customer channels and touchpoints (virtual and physical), the potential opened up by an Intent-Driven Journey approach is significant.

Multi-Channel 65

Multi-Channel Touchpoint Customer Centricity Call Center 65

Experience Matters

JANUARY 9, 2017

The report provides insights from eight finalists in the Temkin Group’s 2016 CX Excellence Awards. This report has rich insights about both B2B and B2C customer experience. We just published a Temkin Group report, Lessons in CX Excellence, 2017. Here’s the […].

2017 48

2017 B2C 2016 B2B 48

Lumoa

FEBRUARY 9, 2023

Whether you’re new to customer experience or seeking inspiration, this guide serves as your ultimate resource for exploring and delving deeper into this exciting field. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Customer Connectedness: Customer insights are infused across the organization.

Definition 178

Definition Net Promoter Score Customer Experience B2C 178

ReviewTrackers

MAY 8, 2017

Customer experience (CX) — defined as “the cumulative impact of all interactions and experiences between your business and the customer, at every touchpoint across the entire customer journey, and viewed entirely from your customer’s perspective” — has become one of today’s most important business benchmarks.

2017 50

2017 Events Customer Experience Customer Journey Mapping 50

Customer Guru

AUGUST 8, 2018

Customer experience (CX) is the relationship of a customer with a business at all touchpoints during the period of the customer journey. It is widely said that customer experience is the next battleground for organizations. Flavio Martins is the EVP of Operations and EVP of Customer Support at DigiCert, Inc.

Customer Experience 130

Customer Experience Chief Customer Officer Consulting Customer Experience Professionals 130

Forrester's Customer Insights

AUGUST 11, 2021

Our first deep dive was into promotions and offer management tools, which we define as: Software that helps businesses personalize, distribute, automate, and track promotions, incentives, and other offers across digital and physical touchpoints. We included […].

Management 56

Management Touchpoint Loyalty B2C 56

Forrester's Customer Insights

APRIL 10, 2020

Marketers, let’s face it: Offering consumers a great experience across their entire customer journey remains a challenge. Despite technology that provides insights, touchpoints are multiplying, marketing channels are still siloed, and customer expectations for a seamless brand experience continue to grow.

Customer Journey 38

Customer Journey Touchpoint Consumers Customer Expectations 38

Forrester's Customer Insights

APRIL 11, 2023

The Problem: Digital Touchpoint Choice Architecture Brands are shaped by the experiences that they provide, and today’s experiences are overwhelmingly digital. how does a company decide which digital touchpoints to make available? As consumers interact with a brand in a multitude of ways (chat, voice, augmented reality, etc.),

Touchpoint 26

Touchpoint Consumers Brands Interaction 26

Forrester's Customer Insights

MAY 11, 2020

Sales engagement (SE) solutions — originally designed to help sales development reps manage and automate multichannel touchpoints — now deliver significant productivity gains and more to entire revenue teams. The COVID-19 pandemic is accelerating existing […].

Marketing 42

Marketing B2B Touchpoint Sales 42

SmartKarrot

MAY 6, 2022

No customer journey goes from point A (product advertisement) to point B (purchase). Rather, it is a journey from A to Z with several touchpoints in between. Missing even one of these touchpoints might result in the customers’ drifting away. Touchpoints with customers.

Customer Journey Mapping 10

Customer Journey Mapping Customer Journey Touchpoint B2B 10

Forrester's Customer Insights

MARCH 7, 2024

However, a cohesive marketing measurement strategy is often hindered by the complexity of data, the proliferation of touchpoints, and varying levels of marketing initiatives. All CMOs are under intense pressure to demonstrate the impact of marketing efforts on business outcomes.

Measurement 57

Measurement Connections Touchpoint Marketing 57

Forrester's Customer Insights

MAY 26, 2022

Forrester defines RTIM as: Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer lifecycle via preferred customer touchpoints. RTIM enables next best experience (NBX) decision-making in the face of changing […].

Interaction 26

Interaction Management Touchpoint Customer Experience 26

Lumoa

MARCH 12, 2023

Everyone and their mother knows that keeping your customers happy and investing in the relationship they have with your business will help you grow. But customer feedback and insights are often the least accessible information in a business. It gives you a holistic view of your customers. The result? Data privacy.

Customer Experience 83

Customer Experience Customer Journey Mapping NPS Consulting 83

Lumoa

MARCH 20, 2018

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards personalized omnichannel experience in B2B customer journeys.

Net Promoter Score 114

Net Promoter Score Customer Experience CEM B2C 114

Lumoa

OCTOBER 31, 2018

Also, companies really need to transform their structures to reflect customer centricity. Let’s think in customer touchpoints instead. Plan transformation, reflect what business case makes it necessary, and take your co-workers and customers with you, that’s what we are doing. Don’t underestimate culture.

Customer Experience 64

Customer Experience Customer Centricity Culture 2018 64

Gainsight

NOVEMBER 18, 2019

Is it to gain insight into customer loyalty trends across segments? To get more bang-for-the-buck out of your customer success efforts? To provide a faster and more customer-friendly onboarding experience? Can we uncover the right insights? Conduct in-person interviews with your customers. Face-to-face.

B2B 9

B2B Customer Journey Mapping Touchpoint NPS 9

Lumoa

MARCH 20, 2018

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards personalized omnichannel experience in B2B customer journeys.

Definition 64

Definition Net Promoter Score Customer Experience CEM 64

Pointillist

APRIL 17, 2019

Business Intelligence Solutions Since they were first introduced in the late 1970s, Business Intelligence (BI) tools have played a critical role in helping businesses turn raw data into insights. BI platforms are used by analysts and business users alike to turn raw data into meaningful insights and actionable information.

Customer Journey Mapping 51

Customer Journey Mapping Customer Journey Touchpoint Multi-Channel 51

Natalie Petouhof

APRIL 4, 2016

As the world of commerce continues to change, this can give customers a consistent and meaningful experience – across every channel, every time. The commerce software helps integrate all digital and physical customer touchpoints onto a single platform – including online, mobile, point-of-sale, call center, social media and print.

Events 40

Events 2016 B2C B2B 40

SurveySparrow

JULY 5, 2022

When every interaction that a customer has with your brand is excellent, it means that your experience design is great. Every single touchpoint is pivotal. The customer insights you gather from your experience design strategy is based on real-world experiments. Every single piece of interaction is an experience.

User Experience 52

User Experience Travel Apparel Technology 52

Forrester's Customer Insights

MARCH 29, 2018

Today, B2B and B2C customers observe a brand’s overall experience, not simply select products or touchpoints. “Make experience your business,” Adobe’s rallying cry, is timely.

2018 6

2018 B2C Touchpoint B2B 6

Qualtrics

JANUARY 31, 2019

Whether you’re B2B or B2C, digital channels such as websites and mobile apps are major drivers of customer loyalty and brand perception. As your Customer Experience and research programs scale, it’s important to create centralized governance without creating data silos or employee bottlenecks. Qualtrics Mobile App SDK.

Engagement 22

Engagement Feedback Touchpoint B2C 22

Forrester's Customer Insights

NOVEMBER 7, 2022

However, it is most often referred to as Customer 360. What all these terms are referring to is a holistic view of a customer’s data covering every single touchpoint and interaction with your company as well […]. It’s called by many names: the golden record; the single source of truth.

Reference 26

Reference Touchpoint Interaction Customers 26

Confirmit

MAY 29, 2018

Voice of the Customer refers to the way an organization collects customer feedback, analyzes the data, distributes it to the right people and takes action on these insights in order to generate financial benefits. Understand your customers’ expectations better. How Do You Build a Voice of the Customer Program?

Multi-Channel 40

Multi-Channel Customer Journey Mapping White Paper Competitive Advantage 40

Qualtrics

FEBRUARY 26, 2019

Dun & Bradstreet has long been a top player providing commercial data, analytics, and insights for businesses. As the purveyor of all things data, they know how to incorporate insights and analysis in innovative ways to drive customer loyalty. I consider myself a little bit of a right brain and left brain thinker.

Customer Experience 37

Customer Experience Books B2C B2B 37