article thumbnail

Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

article thumbnail

4 Customer Retention Strategies To Help Online Businesses Boost Loyalty

Kayako

What is customer retention? Simply put, customer retention refers to the strategies and tactics businesses use to encourage repeat purchases and ongoing loyalty from their existing customer base. That’s why customer retention is so vital for businesses of every stripe.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 5 Customer Service & CX Articles for Week of January 8, 2024

ShepHyken

Deloitte Shares Loyalty Trends and Best Practices for 2024 by Alicia Esposito (Retail TouchPoints) To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research.

2024 68
article thumbnail

6 Customer Retention Strategies that are Here to Stay

ClientSuccess

If you think retaining an existing customer is expensive and unnecessary, try acquiring a new one. It will surely get your brain and bank account working overtime. Increasing customer retention by 5% can increase profits by 25-95%. This program rewards users with points for each dollar spent. Shocker, right?

article thumbnail

How to Improve Customer Retention

InMoment XI

There is something to be said about how vital it is to leverage market research to understand your non-buyers so you can convert them into customers. But focusing on how to improve customer retention is just as important, if not more. That is why your customer retention efforts are so important. You guessed it!

article thumbnail

Tips To Ace Personalized Customer Experiences Like Industry Leaders

SurveySparrow

Personalized Banking – Barclays Barclays Bank has successfully employed personalization to enhance its customersbanking experience. By leveraging data on customer behavior, transactions, and lifestyle, they offer personalized financial advice and product recommendations.

article thumbnail

Customer lifetime value formula: Easy ways to calculate it

delighted

A steady stream of orders from your existing customer base stabilizes your cash flow. bank, 82% of failed businesses cited cash flow as a factor in their collapse. The advantage of using the predictive model is identifying your most valuable customers. It also works the other way, with inactive customers becoming active again.