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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

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McKinsey Thinks Bland, Generic Loyalty Programs Are Killing Business – And They May Be Right!

Beyond Philosophy

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience. Use the Data.

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Referral marketing software for the win: Our top 20 picks

BirdEye

Thanks to smart referral marketing software tools, it’s now easy to implement referral programs that drive results. In this blog post, we’ve listed out 20 best referral marketing software tools to level up your referral game. When customers have a recommendation from a friend, they are 4x more likely to make a purchase.

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5 Best Customer Retention Software to Try in 2024

SurveySparrow

Multi-Channel Feedback Collection Reach out to customers across multiple channels with SurveySparrow’s multi-channel feedback collection feature. The channels can be anything from email and social media surveys to website and in-app surveys. Let’s see how the tool can help here.

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How to use AI to Improve Customer Experience?

BirdEye

This is especially true for multi-location businesses catering to local customers. In this blog post, we explore how businesses can drive delight in their customers with AI-driven customer experience models. These include channels like SMS, surveys, reviews, website chatbots, and social media message inboxes.

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Removing the 'Pebble' to Reduce Customer Experience Friction Points

Thematic

A multi-pronged approach is crucial for gathering a complete picture. These unfiltered channels contain customer frustrations expressed in their own words, pinpointing issues they might not mention directly. Consider touchpoints like onboarding, renewals, loyalty programs, etc., A multi-step process streamlined?  Often,

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Euro 2024: 5 Tips for A 5-Star Marketing Plan 

Optimove

Consider player lifecycle categories such as Non-Depositors, New One-Time Depositors, New Multi-Time Depositors, Active Players with a High Risk of Churn, Live Bettors versus Non-Live Bettors, and Mobile Bettors versus Non-Mobile Bettors. Tip #2 – Segment effectively: Conduct a player analysis and segment them into distinct groups.

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