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Making Optimal Customer Experience A Focus of Your Company’s (And Your) Thinking and Doing: The Case for Foundation and Advanced CEM Training

Beyond Philosophy

Some, through culture, discipline, and purpose have succeeded in creating consistent, positive experiences which are appealing to customers and which customers consider worthy of passing along through informal conversation and recommendation. Employee engagement and ambassadorship: linking to customer behavior.

CEM 156
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The Role of CX in a Sales Culture

Beyond Philosophy

Quality sales cultures are the ones where the Customer comes before the close, like Mackay’s quote indicates here. Ricoh Canada has a real world example of making this kind of change to their sales driven culture and making it work. Not all mind you, but enough that I knew it wasn’t a culture where I wanted to hang about.

Culture 159
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Employee Culture: Why Amazon is on Top and Bank of America Isn’t

Beyond Philosophy

While I believe there are several factors at work here that make the difference between the two organizations, employee engagement is a big part it. How employee engagement affects their rank: A recent article on BusinessInsider.com points out that Amazon’s cloud computing business earned $3.8 They communicate well.

Banking 138
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7 Signs of Decline for the CX Movement in 2015

Beyond Philosophy

Customer Experience is a way of life, a cultural change, and a commitment needed from the heart as well as the head. I am pleased to have helped, in some way, to shape a new industry with our books, research and client work since 2002. Colin is an international author of four bestselling books and an engaging keynote speaker.

2015 122
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Are You Deliberate with Your Customer Strategy or Just Taking a Chance?

Beyond Philosophy

Customer centricity requires strategy to cultivate a culture that puts the Customer at the center of everything you do. If you have the belief, however, that articulating and designing a deliberate experience makes you a better organization you can overcome these challenges that are created by transformational change to your culture.

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My First 90 Days: The Secrets You Must Know About Your New Job

Beyond Philosophy

This is effectively the culture of the organization. Read more about the book and register for the webinar, here. Colin is an international author of four best-selling books and an engaging keynote speaker. Understand “how things get done around here.” What are the unwritten Do’s and Don’ts? What are the taboo subjects?

CEM 146
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You Can’t Legislate Customer Centricity

Beyond Philosophy

Customer centricity is the result of cultivating a culture that puts the Customer at the heart of everything you do. Read more about the book and register for the webinar, here. Colin is an international author of four best-selling books and an engaging keynote speaker. The answer is No!