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5 Reasons Your KPIs Are Hurting Your Customer Experience

Beyond Philosophy

The ratio is off between internal and Customer measures. There must be a good ratio of emphasis between internal and transactional goals, like sales and productivity, and the emotional goals, like Customer Satisfaction and Net Promoter scores. Customers were not involved in the selection of the KPIs.

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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

Customer Satisfaction results in a higher share price. Whilst the above example is impressive and coming from HBR, this next example is bound to attract senior leadership’s attention as it links stock prices to customer satisfaction. Keeping Customers results in a high increase in value. So, there you have it.

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How to Get People to Do What You Want

Beyond Philosophy

Daniel Pink is a host of Crowd Control and wrote several books on human behavior. Celebrating the launch of this new eBook, I am hosting a LIVE webinar focusing on what it takes to evoke the best emotions from your Customer Experience and the vital role of the conscious and subconscious experience with real-world examples.

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Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

Watch out this space as in a subsequent blog we’ll give advice on the different ways to change a habit… Blogs CEM CEO Conferences consultants consumer behaviour customer Customer Analysis customer behavior Customer Behaviour customer centricity customer emotions customer engagement Customer experience customer experience books customer experience (..)

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How to Make or Break Your Customer Experience

Beyond Philosophy

If you enjoyed this post, you might be interested in the following blogs: Paying to Line Jump Customer Service is Wrong. 4 Ways to Gain Customers’ Trust in Data Security. Why Most Customer Experience Programs Fail. Colin is an international author of four best-selling books and an engaging keynote speaker.

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Are You Deliberate with Your Customer Strategy or Just Taking a Chance?

Beyond Philosophy

Colin is an international author of four best-selling books and an engaging keynote speaker.

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4 Ways to Gain Customers’ Trust in Data Security

Beyond Philosophy

Colin is an international author of four best-selling books and engaging keynote speaker. View our books on Customer Experience here. To read more from Colin on LinkedIn, connect with him by clicking here. If you would like to follow Beyond Philosophy click here. Follow Colin Shaw on Twitter @ColinShaw_CX.