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Reinforce your brand value with a social media strategy

BirdEye

Once you’ve successfully identified your target audience, you can group them into two categories: Valuable customers: Focus on your most valuable audience to start. These people will drive the most value to your social media investment. Aspirational customers: This refers to the customer base you want to nurture next.

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Four Ways to Increase Meaningful Interactions with Your Customers

CSM Magazine

Investing in overall brand experience for customers is one of the most important aspects of any business. By building a happy, loyal customer base that makes brand interaction easy and enjoyable, businesses can ensure that they have the edge over competitors. Invest in digital platforms. Invest in the team.

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Facing economic challenges in Customer Success? Revisit the foundations of your program

ChurnZero

Breaking your customer base into segments does two things: It aligns your customer journey with the needs of each customer group, and it keeps your CS costs aligned with the revenue that each group generates. Both the customer experience and cost control are key parts of a solid success program.

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Customer Service is a Gold Mine for Employee Experience Ideas

Russel Lolacher

Customer Relationship Management (CRM) – a tool used for managing all your company’s relationships and interactions with past or present customers and potential customers. Buyer Personas – are, as Hubspot defined them, “semi-fictional representations of your ideal customers based on data and research.

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Facing economic challenges in Customer Success? Revisit the foundations of your program

ChurnZero

Breaking your customer base into segments does two things: It aligns your customer journey with the needs of each customer group, and it keeps your CS costs aligned with the revenue that each group generates. Both the customer experience and cost control are key parts of a solid success program.

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Which 2019 Consumer Trends Will Impact Your Customer Experience Strategy?

BlueOcean

On every website they visit and in every email they open, they’re presented with messages that seem perfectly tailored just for them. In an outsourced solution, you need to be sure your partner (or prospective partner) is truly capable of adopting your brand and brand voice.

2019 204
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The ultimate guide to brand salience

BirdEye

It tells us about the brand or business’s recall ability and top-of-mind awareness within a product or service category. Strong brands with high brand salience become the preferred choice for consumers when presented with alternatives. An emotional brand experience creates a lasting impression, improving brand recall.

Brands 104