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Present Customer Asset Metrics in Whole Numbers of Customers, Not Retention Rates

Customer Bliss

Silos own their portion of the information, such as sales performance or marketing performance, but a one-company articulation of the growth or loss of the customer base has usually not been established or tracked. They need to make the connection between customer experience improvement and the movement of these metrics.

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How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

The main ethos is this: what if we could split our customers into distinct groups—based on specific factors—so we can learn how to market our products to the right people? The 4 Types of Market Segmentation with Examples There are four common types of strategies that businesses use to segment their customer base.

Marketing 260
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3 Necessities for Seamless, Stand-Out Retail Experiences

InMoment XI

The rapidly-changing, ever-evolving retail landscape continues to present questions, roadblocks, and pain points that retailers need to address. If you only look at one or two of those data sources, your view of the customer is incomplete, and it may cause you to make decisions for a customer base that you don’t fully understand.

Retail 529
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Mastering the Retail CX Landscape: A Deep Dive into NPS Trends

InMoment XI

Many retailers, including Matalan, The Range, and Boohoo, have a significant number of Passives among their customer base. This presents an opportunity for growth and improvement through targeted investments. Brands like Amazon and Shein tend to polarise opinions, evoking strong reactions from both Promoters and Detractors.

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What’s On Your Customer Experience Governance Checklist? Three Must-Haves

InMoment XI

There are endless ways to share customer experience with and inspire your teammates—whether it’s an elevator pitch presentation of why a CX program matters or sending consistent updates of how the program is making impactful changes among your customer base.

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Seeking a True Strategic Partner: Green Flags in the Outsourced Customer Care RFP Process

BlueOcean

A partner who takes the time to delve into the intricacies of your unique business goals, KPIs, and customer expectations is one that is committed to delivering not just a service, but a tailored solution that aligns seamlessly with your overarching objectives.

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How Generative AI Can Uplift Your Voice of the Customer (VoC) Program

Experience Investigators by 360Connext

AI’s role in extracting insights from both vocal and typically neglected customers alike presents a unique opportunity to redefine the inclusivity and effectiveness of VoC initiatives. Generative AI tools can uncover the nuanced preferences and unspoken feedback of a broader customer base.