article thumbnail

Guest Blog: Empathy – What Your Customer Service Strategy Is Missing

ShepHyken

Over the years, brands have experimented with a variety of methods to most effectively serve their customers. But when it comes to reaching your customers at exact moments on the precise channel, email and voice have failed to meet customer expectations. It’s much more than that, especially in the customer service realm.

article thumbnail

Ford Versus Ferrari: A Lesson in Customer Experience?

ShepHyken

While both may appreciate a good customer experience, one wants a different product experience.   Here’s another example. The Ritz-Carlton is obviously a fancier hotel than the Comfort Inn. Both brands offer the same functionality – a room with a bed, TV, bathroom, etc. It’s about how businesses make us feel.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Leveraging Data to Unlock the Power of Personal Customer Service

Kustomer

Using customer data to create a personalized customer experience is one of the top customer service trends of 2023, according to Forrester. Delivering excellent customer service isn’t just about responding when there’s an issue, resolving it and moving on. For the modern consumer, expectations are growing.

article thumbnail

When Your Customer Experience Hits a “Bump in the Road”

ShepHyken

I would love to get some service-related feedback. My hotels have struggled this year with our service scores. In years past both of my locations were consistently in the top 30% of brands. I think you’ll agree that you don’t have to be in the hotel or hospitality industry to benefit from answering these questions.

article thumbnail

5 Top Customer Service Articles of the Week 6-6-2022

ShepHyken

Why Chick-fil-a Is One of the Most Loved Brands by John Dijulius. The DiJulius Group) Even as the demand for Chick-fil-A is at an all-time high, the private company will only grow at a pace they ensure they won’t jeopardize the brand experience. 15 Foolproof Strategies For Encouraging Repeat Purchases by Forbes Business Council.

Article 68
article thumbnail

North America’s Must-Attend Customer Service Strategy Meeting Hits NYC

CSM Magazine

The customer service department is too often referred to as “just a cost center”. As experience overtakes price and product as a key brand differentiator, customer service is being recognized as the face of, and driver for, organization-wide strategy. VP, Client Services, Boston Red Sox.

article thumbnail

Guest Post: Elevate Your Business’ Customer Service With the Help of QR Codes

ShepHyken

This week, we feature an article by Claron Kinny, SEO Outreach Specialist at Beaconstac , a company that creates and manages QR codes for brands for an immersive offline and online CX. He shares how companies can use QR codes to improve customer service and experience. QR codes in hotel check-ins and rooms .