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Brand Equity: What It Is, the Benefits, and How to Build It

InMoment XI

For example, if a customer is looking for a quick OTC pain reliever, they may turn to Tylenol over a drugstore generic alternative because they know the brand and trust it. That is the essence of brand equity. The better your brand equity, theoretically the better your company will perform in sales and public perception.

Brands 492
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Stepping Into The Future of Retail With Foot Locker

InMoment XI

These include: Surveys: Structured feedback mechanisms to gather comprehensive insights into the customer experience. Customer Pulse Feedback: Real-time feedback channels that capture customer sentiments and preferences. Staff Feedback: Gathering insights from frontline staff to understand customer interactions and pain points.

Retail 260
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6 Ways Lead Generation Services Helps You Get a Better Return on Investment

Magellan Solutions

It is a sign that you are trustworthy and you value your brand and industry. Faster and better marketing-sales feedback. If all marketing does is deliver leads to sales without providing feedback, they will believe sales are being made and continue to generate leads. But your agents can facilitate the B2B meeting for you.

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Your Top 3 ROI Questions, Answered

InMoment XI

Your customer experience (CX) program, like your business, needs to be able to grow and evolve to prove a return on investment. Just like that, we have proved that having a CX program that creates actionable insights provides a return on investment to the organization. Let’s dive in! Your Top 3 ROI Questions.

ROI 493
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3 Tips for Insurance CX Programs Looking to Collect Valuable CX Data

InMoment XI

Insurance brands have a unique set of challenges to overcome in order to find the valuable customer experience (CX) data they need to improve experiences. Insurance customers are buying into a long-term relationship, which means building brand trust is extremely important to keep customer retention rates high.

Insurance 493
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How Two Companies Leveraged a Customized Social Listening Solution to Gain Game-Changing Insights

InMoment XI

InMoment’s solution not only allows brands to access that data, but also to integrate that with other data sources, providing scalability and the deep, data-driven understanding that teams need to achieve their goals. Benefit #2: Structure Massive Amounts of Natural Language Feedback. You can read Gensler’s full story here.

Insights 492
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Power of Customer Insights: Strategies to Increase Your Return on Investment

CSM Magazine

Customer insights involve gathering and analyzing data about your customers’ behaviors, preferences, needs, and feedback. By analyzing data such as sales figures and customer feedback, you can make informed decisions that will benefit your company and customers.